What went so right?

They got better at marketing

They stopped doing shots on the """non-toxic""" paint before board meetings.

>>55244633
They copied Blizzard back.

>>55244633
What do you mean? Isn't it obvious?
The profit surged.

>Profit is a financial benefit that is realized when the amount of revenue gained from a business activity exceeds the expenses, costs and taxes needed to sustain the activity.

Revenue gained exceeds expenses
The whole business model is to sell tiny cheap plastic miniatures at ridiculously exorbitant rates to maximize profit.

If a set of plastic figures that costs 0.50 to produce, 0.50 to package, 2.00 in wages/taxes, is sold for 60.00, then the profit made is 57.00, or 1900%. Now imagine if they sell 5,000 sets, they make 285,000 profit. Now imagine that they make 5 sets. They make 1.425 million in profit. This is merely an example, but you can go on the website and see the tiny plastic soldier men being sold solo for 35$ or in lots of 40 for 565$.

Games Workshop releases a lot more than 5 sets. No other modeling company manages to profit so much on so little plastic.

>>55244633

Brexit - weak pound allowed them to pound more US customers for longer.

>>55244955
If you knew as much about manufacturing management and accounting as you're trying to sound like you do, you should know there is no way RM, DL, and OH is that low for a plastic kit, unless you're Bandai or something. I hope you're just exaggerating to make a point, but somehow I doubt it since you think GW's recent stock price increase is based 100% on unit markup.

>>55244955
>If a set of plastic figures that costs 0.50 to produce, 0.50 to package, 2.00 in wages/taxes, is sold for 60.00, then the profit made is 57.00, or 1900%.
>1900% profit

Nobody can be this stupid unironically. Where do you think the costs for the molds, equipment, electricity, storage, design is allocated?

You don't spend $1,000,000 to design a new product and then claim it only costs $0.10 to produce.

>>55244633

New CEO who doesn't unironically hate both us and his own company, and doesn't start press releases to the board of company shareholders with the words "It's been a good year, unless you count making a profit good, in which case it's been a terrible year." with almost obvious glee.

Plus they brought back Specialist games.

The new CEO introduced legitimately good reforms of the company

>>55244633
They're appealing to normies now.

>>>/biz/ ------->

though I guess the stock market is quite an old traditional game

>>55244633
They got rid of Tom Kirby.

Basically, they cut WFB which was an overall money loser.

They focused on making their core properties more accessible. No need for $1000+ and a fucking textbook of rules just to get a playable army.

They listened to the fans about resurrecting specialist games and growing community engagement.

>>55244955
The profits your talking about is gross income not net income (which is what you think your talking about), with gross income your not taking into account a lot of shit (majority of the costs to run a company) like operation costs which including building costs, salaries (from red shirts to designers to millionaire CEOs)and any liabilities they may have (dept) to pay off. So the success your seeing is after all this mumbo jumping they are making good money enough to keep steadily increasing the size of the company at least.

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>>55245415
>The new CEO introduced legitimately good reforms of the company

list plz

>>55245626
>the stock market is an old traditional game

true that

>>55246367
they changed their online sale policy that they have held since 2003 to now allow US retailers to use a shopping cart and checkout for one

>>55245088
There is a lawsuit against GW that will probably go no where but did reveal the avg cost to for GW to produce a figure is $.03.

That's three cents each.

Now that's just molding plastic. Factor in design, building molds, electricity on and on, .50 might actually be on the high end per miniature.

For a real example, the tubes I use for playmat storage run $5 at Harbor Freight. Factory fresh through Aliexpress puts them at $.10 each if I order 10k. That price includes shipping from China.

>>55248143
Did you factor in the part where the Chinese say they're going to build it, refuse to answer your calls for 5 months, only for you to realize they took the money and ran, or at best, sent you a bunch of straws and claim in broken english "Woops wrong dimensions should've specified better :)))))))"

>>55244633
They replaced unprofitable product lines with profitable ones

>>55248143
Didn't that lawsuit's math assume that GW manufactured in china, which they don't? I'm pretty sure all of GW's minis are made in the first world

>>55244633
>What's going on?
AOS is incredibly popular relative to WFB and much more profitable per-unit.

>>55248665
Yeah that was a weird one, because GW is pretty legendary for not trusting outsourcing and keeping all manufacturing under it's own roof with facilities in both the UK and US.

iirc they own something like 50%+ of all the machines in the UK capable of casting hard plastic miniatures. And it's not a very big number of machines in the first place, the next nearest was the people that do all the production for Perry/Warlord and huge number of others, who have something like 4 or 5 machines. Because this industry is really fucking niche.

Looks like they moved away from the fad customer is always wrong mentality that came about during the 2010 period.
Just goes to show corporate psychopathy hurts business.

They've been dipping into digital media for years at this point, but it's really blown up recently.
I don't just mean Total War: Warhammer. Vermintide, Battlefleet Gothic, that new Inquisitor game, Space Marine, Dawn of War ???, and so on.

Digital media has a couple of benefits. First, GW is making money without paying development fees--they own the IP, license it out, and another professional company pays then to use it and covers the actual development costs. Second, they are building brand recognition, and that's huge. People have maybe heard of other wargames but they haven't watched the movie _and_ read the book _and_read the comic _and_ played the vidja _and_ painted the models _and_ played the pen and paper game. Wider media exposure lets them capture more of the market while advertising pretty much all of their product to anyone who consumes any of it

>>55244633
They stopped pushing AoS and focused on 40K.

>>55250719
That's funny, they started getting better as soon as they stopped the releases for AoS.

Really makes you think.

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Apologize.

>>55250750
I genuinely am sorry that this exists.

>>55250750
I'm sorry I mocked you, you made the Lizardmen so much cooler and gave us sky privateer dwarves. Your maps are still garbage, though.

>>55250808
>Your maps are still garbage, though.

Just make your own map of your little slice of land in the mortal realms

>>55250750
I would have probably liked AoS a bit more if the stormcast weren't front and center. Or at least leave them as elite units instead of rank & file.

They have huge Space Marine vibe and i'm way too tired of seeing them everywhere. Because seeing more Space Marines rise from the bones of the Old World after the clusterfuck that was the End Times was not something i enjoyed.

>>55250750
Thanks for making a game that sucked so much ass that GW drop it to fully focus on 40k, your sacrifice will never be forgotten, die in peace you noble mongoloid

>>55250750
This is literally a dead game.

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>>55250986

do you live under a rock? Sigmarines & Friends are really popular where I live, seems every 40k player has a fantasy army on the side these days

>>55251024
I haven't seen anyone playing or even buying AoS in 6 months. There is literally 0 AoS event in a 600km radius around here planned for the next 6 months either, and all the ones in the summer have been canceled. And as far as I know, the last AoS Adepticon tournament was under 40 players. That's utterly dead. I've seen local KoW tournaments larger than that.

It's literally dead.

>>55250719
This

>>55251024
I get the feeling that it's really regional. Either dead or thriving. Nothing in between.

>>55244955
>>55248143

>unironically believing any of the 'facts' of sifu Dave's lawsuit

GW is listed on the stock exchange, their financials are a matter of public record, you can go and read them on their website. The long and short of it is that they sold about £158 million of product, and made about £38 million of profit. In extremely crude terms, that means that if they sell a product for £40, they're making about £10 of profit on it.

>>55244633

Oh yeah, and...

>tfw you own 1262 shares in GW

Current value £22652.90, and they've just announced that I'm getting another £441.70 of dividends in a month or so. Should be enough of a hobby budget to keep me going until they anounce the next payment to shareholders.

Suck it, poorfags!

>>55251277
>bragging about dividends in pounds
kek, who's the poorfag really

>>55251239
> they sell a product for £40, they're making about £10

Lol it doesn't work that way lad

>>55251298

Dude, that's like $576. It ain't bad. It will buy almost half of a GW set.

>>55251318

No, but it's a good simple analogy to help understand it.

>>55250852
JUST MAKE YOUR OWN DUDE LMAO JUST MAKE YOUR OWN LIKE WHY DON'T YOU JUST MAKE YOUR OWN HAHA WHO CARES ABOUT A WORLD YOU CAN GET INVESTED IN OR ANY CONCEPT OF PERMINANCY JUST MAKE YOUR OWN BRO WHAT ARE YOU A FUCKING CASUAL JUST MAKE YOUR OWN JUST MAKE YOUR OWN WHY AREN'T YOU BEING ORIGINAL JUST MAKE YOUR OWN JUST MAKE YOUR OWN JUSTMAKEYOUROWNJUSTMAKEYOUROWNJUSTMAKEYOUROWNJUSTMAKEYOUROWN

>>55251342

You're not gonna convince anyone that a Primaris Librarian costs more than $5 to make.

>>55251349
t. uncreative moron

>>55251318
>thinking "they"should include every employee at every level of the chain of production, including the drivers running the trucks that deliver the product even though they're not even employees of GW
>failing to understand that the only factor in production cost isn't raw material
>he thinks GW employees are all immortal liches who do not need food, housing, or material goods
>he doesn't know what a salary is
>he has no idea what "profit" means or who it actually pays
Please, do us all a favor. Jump off a bridge. C:

>>55251342
Honestly bragging about dividends 20% higher than last year when the money dropped 30% in value in the meantime is a bit sad tho.

>>55251363
lmao let's all pretend warhammer is money well spent and GW isn't making a lot of money just licensing and charging you up the asshole

>>55251356

Individually? No. But there's overhead. Some items they make more profit on, some less, but they have to pay salaries, they have to pay building maintenance, etc etc etc. Very few people really take into account all the costs of a business unless they've tried running one.

>>55251370

In the UK I'm pretty sure his buying power hasn't dropped 30%.

>>55251373
that's every leisure product ever though

>>55251363
> he thinks GW execs aren't fleecing you and that accounting for everything in addition to raw material GW won't still make money on their plastic if they sold at 90% off

>>55251373
It's a hobby. By definition is money well spent for everyone that like the hobby and it's not for everyone else.

They stopped AoS releases and focused on 40k.

>>55251385
>>55251390
Sure but let's not pretend GW is only making 20-30% of SRP, not even close. Don't be this retard who's clearly bad at business >>55251380

>>55251298

I'm alright, I've got a fair bit in gold which has cushioned me nicely against the devaluation of the pound.

>>55251318

Of course it doesn't work like that, but it's a simplification for the morons who think that just because GW can manufacture plastic product cheaply they must be making an absolute fortune. I doubt anyone here wants to start talking about things like amortisation or RoCE.

Things that are really interesting are facts like that only £0.5 million of GW's profit comes from their retail arm (the physical stores) despite them accounting for something like 40% of sales, with the actual profitability being more or less evenly divided between online and trade (with about £8 million of royalties thrown in). That tells you where they're really spending the money you pay for those plastic kits.

>>55251402
the general aim of any company is to make at least 50% of SRP in profit, yeah.

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>>55244633
I'm not sure but they must have done something right.

>>55251402

Dude. How much of running a business have you ever been involved in? Or do you have less of a fucking understanding than even the average wage slave? There's wages for developers, for model designers, for janitors, for the guy who fellates the entire board, etc.

>>55251442
Sorry CEO for a Fortune 500, I only run a small online marketing company, but I know enough about business to tell you that even if GW sold every single model at wholesale price, they will still be profitable. You're not the only one who's ever heard of overhead. Stop being so moronic.

>>55251442
Do you even know how cheap these model designers are? It's not like GW is pumping out new models everyday. Janitorial staff, are you kidding me? Even at wholesale price on everything GW will still turn a profit, and that's including everything you're jerking off to. This is true for almost every manufacturer in the world.

>>55251318
>in extremely crude terms
God you're a fucking moron.

>>55251500
See
>>55251356

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>>55244633
I'm so sad you have to wait 1 more year to see "The End of GW".

At least you can now pay 100 dollar doo to play Total Warhammer 2 until then, and pay another 100 for Total Warhammer 3, the day GW die will definitely come, just keep waiting and playing

>>55251512
$5 of what, nigger?

Let's hear it.

>>55251402
Honestly it's all written there. Their total costs are 127 millions pounds every year, their revenue 158 millions.

It's not really up for debate that their business model include a lot of logistics costs.

>>55251387
Alright, let's do the math. You think GW could sell their product at 1/10th the cost and still be viable as an international corporation? Let's use a standard box of spess muhrins. At 4 dollars per box, with a local minimum wage of 7.50 an hour, a games workshop brick and mortar would have to sell 29 boxes of space marines a day. This would cover 90 dollars for a single employee in the store 12 hours a day, with 22 dollars being split among shareholders. This does not account for production costs. You speculate .10 cents per model. At 29 boxes, that would be 29 dollars per box. Shareholders are now receiving -7 dollars for every day of operation of a single store.
Ok, we've established the minimum possible amount of boxes that would support a single employee doesn't actually yield profit, let's see how many boxes of space marines GW sold. With earnings of 206,123 dollars, GW sold roughly 5153 boxes of marines. There are roughly 400 GW stores. This means GW sold an average of 13 boxes of marines per store. Wait a minute, this is below our necessary number to even keep a GW running at a 90% discount! Too bad,anon. Looks like you're a fucking retard,

>>55251424

The wisest CEO knows to quit while he's ahead. Topping the FTSE list of biggest growers is huge, how long before Rountree is lured away to another, bigger retailer?

>>55251473
>>55251495

So how profitable would your business be if you only charged clients the cost of the salaries for the staff on a contract, and not a penny more?

>>55251528
$5 of everything. If they sold Primaris Librarians at $10, they'd still be making a profit. Their execs might make less money and there'd be less dividends for stockholders, but they're not gonna go bankrupt.

>>55251473

I'm not the one going 'but they gotta make tons of profit on a high price item'.

No shit sherlock. And how many of those single, high price items do they sell? How many Primaris Librarians do they sell, compare to, say, sets of tactical marines? That sell for £25 for a set of ten. I'd wager they sell far more of those than Primaris Librarians. They make more profit on the hero characters, but at the end of the day they sell more of the troops, because you need more for your army.

"Oh no, this one item is high profit" and it's also sold at less volume than their low profit items.

Also >Marketing
Marketing is pretty high profit margin compared to manufacturing, buddy. If all your company does is marketing, the biggest cost is paying your employees. There's no factories, low production costs. I'd wager the most you ever have to spend money on is either billboards or tv spots, and depending on how you your company is built, you may not even have to pay that shit personally.

Different industries have different profit margins. And if you provide a physical product YOUR MARGINS ARE LOWER.

>>55251542

Glad to know we have people who don't decide to wear pants on their head about different company's profit margins.

>>55251424
Wasn't 2004 the end of 3.5 and start of 4th edition?

>>55251370

Dividends are up 85% year on year.

>>55251545
Whoops, that's 29 dollars in production cost per DAY, not per box.

>>55251548
No one is saying GW should price its products based on material and labor costs alone. Stop being retarded. Their products are still ludicrously overpriced, all things considered. Same goes for most manufacturers ever. All I'm asking is you geedub cocksuckers stop being so delusional.

>>55251473
>runs a service business
>thinks he knows shit about industry
I can't say I'm surprised tho.

>>55251548
He'll likely be lured by another gaming company like Warmachine. Rountree seems to be a CEO of passion rather than of bottom line, and GW is the sort of company whose bottom line grows in line with the passion the suits show to it.

Kirby fucking hated GW gamers and the company suffered for it.

>>55251579
Ah it's the old "you don't play in the NBA, you don't know shit about basketball" argument!

>>55251572
>Their products are still ludicrously overpriced, all things considered
If they were ludicrously overpriced, they'd make more than a 20% profit.

>>55251542
And overpaying execs while fleecing consumers

>>55251550
Well, given that the company overall made £158 million in revenue and pre-tax profited £38 million, you are wrong.

A product can have huge margins and be designed specifically to take up the slack of products with much less margin, but regardless of the margin, the end profit of the company remains the same (30%).

>>55251605
>pre-tax profited £38 million
Well, 7 millions of that were from royalties, it doesn't really much count as part of the whole "selling minis" thing.

>>55251572
Yeah, if you are so retarded that you include into costs only the price of the base materials, then yes, all manufacturers ridiculously overprice everything.

>>55251545
What 90% discount? GW wholesale is 45% of SRP.

>>55251623
A retard claimed GW would still make profit if it sold at 90% off

>>55251590
When you sell a product that is basically free to send and need a computer and a dude to produce, you have a tendency to forget about the costs you can have when making and selling a real item.

>>55251602

CEO gets half a million a year. There are two executive directors and 6 non-executive. Even assuming they all make the same compensation, that only accounts for 3 million a year. That would bring them from 24% profit to 26% profit. Of every 50 dollars you spend, 1 dollar goes to director salaries.

>>55251623
Look at the post number that is quoted IN the text. Apperently downs is communicable through the Internet.

>>55251636
Retards think that profit = list price - production materials cost

A friend of mine charges £500-1000 per day to admin and create bespoke system security systems for companies that need them. He makes 92% profit because it costs him petrol to get there, so if he reduced what he charges by 85% he'd still be making a profit and would thus be able to live just fine :^)

>>55251555
So you mean to say selling characters cheaper won't hurt the bottomline because they don't sell as much, yet you think consumers should suffer the overpriced characters anyway? What's next? Primaris named characters at $50?

>>55251572
Why do you people have such a bone-headed understanding of profit? Anything can reduce profit. Overpaid execs, unnecessary and inappropriately expensive yet unnecessary asset acquisition, some tax evading accounting - anything! Are you some kind of GW shill leading people to believe GW pricing is fucking godsend?

>>55251672
Here's a thought. People who buy characters buy the characters because they would rather spend the money than to kit bash on their own. If YOU don't like spending extra on a chaplain or weridboy then don't buy them and make them on your own. There, characters are now the same exact price as foot soldiers.

>>55251672
Considering that the mold for a Primaris librarian would have a very similar cost to one that makes Primaris marines, the ROI (return-on-investment) cost for a primaris librarian is either higher or they have to sell more units. They won't sell many units, so the price is raised to cover the cost of the mold. And the design costs, etc.

Faggots need to realise these days that companies have algorithms and logarithms that calculate exactly what a company needs to charge for a product in order to profit from it within a set time frame, based on what they forecast as their sales numbers.

I might not like that GW charge £25 for a single Primaris model, but their molds are expensive as fuck to make.

3D printing might bring the costs down one day (yeah right lol)

>>55245105
The really fun part is he thinks it only costs 2.00 in wages to sell a box. He unironically thinks every single GW employee is selling a box of plastic dudes every 15 seconds,

>>55251659
You forget all the compensation packages after salary.

>>55251714
In purely online retail that's possible.

>>55244633
Pfffh it will drop any time now, several people that know what they are talking about have been saying it for years here.

>>55251580

>lured by another gaming company like Warmachine

Not likely, moving to a smaller competitor would be a rung down the ladder.

>>55251602

And things like paying every employee a bonus of £2000 this year, the total bastards!

>>55251672

Way to strawman, anon. For every basic mold, there is a static cost. I do not personally know what that cost is, but I would wager it is high. As such, you can sell molds that you make a shitton of, such as, say, gaunts, or tac marines, or flashlight t-shirt wearing guardsmen, for a cheap price, because you make enough of the mold to spread the cost over a large number of figures. But any unit that you will sell less of because the rules only allow so many in your army, you will charge more for because you STILL HAVE THE COST OF THE MOLD. And that is per mold design, not per unit made. If you could make armies entirely out of primaris librarians, and as such you could expect to sell a shitton of them, you could sell them at a lower price.

And this is manufacturing costs alone. This is ignoring shit like 'rent and upkeep of properties' because a lot of GW stores are leased, not owned. You have to pay every store clerk and manager, although not a lot, apparently the salaries are a lot higher for phone reps. You have to pay upkeep on machines to fill the molds. You want to have extras of the molds on hand because MOLDS CRACK.

>>55251719

You mean... Stock options? Which in practice cost the company zero? It's almost like stock doesn't figure into company profits. AMAZING.

>>55251720
GW has 400 physical stores which operate with between 12 and 30 man hours a day. That's 12,000 man hours of entry level labor alone. GW has sold 5134 boxes of dudes in the last six months. Sumfin ain't addin up, negro.

>>55251727
> You mean... Stock options? Which in practice cost the company zero? It's almost like stock doesn't figure into company profits. AMAZING.

See this is why it's clear you have no idea what you're talking about. You think compensation packages are exclusively stock options lmao

>>55251736
Is it listed anywhere how many of anything GW has sold?

>>55251743

Actually, I looked into it. The compensation package IS exclusively stock options, according to what I was able to find. But please, tell me what other compensation they get? With your extensive knowledge of their internal practices? And if you want, I can provide you with my sources, so please, provide me with yours.

>>55251758
What I'm saying is don't make assumptions based on ignorance. There are a lot of things they can do - that we don't know - to make it appear on paper that their profit is lower.

>>55251765

I chose to actually educate myself. It's amazing how much shit is easily publically available. Tell me, how do you think they're actually hiding profits, and then see what evidence you can find to support this thesis.

>>55251782
See
>>55251689

If you found any evidence, they're not doing it very well.

>>55251758

No, it's mostly cash.

>https://19485-presscdn-0-14-pagely.netdna-ssl.com/wp-content/uploads/2017/07/Combined-document.pdf

Pages 23 to 30 cover remuneration, stock options are addressed on page 29. They get to buy them at a 20% discount off market rate, but so can any GW employee by the looks of things.

>>55251724
Maybe they'll over him a very attractive remuneration package and woo him with the prospect of a challenge. Some CEOs operate much like equity investors - they go in, grow shit and improve efficiency, then move on.

>>55251765

>Company listed on the stock exchange conspiring to artificially lower their profits

Kek what? I don't think you understand how these things work.

>>55251787

Most things are actually easy as hell to find. Few people actually LOOK.

>>55251792

So, hell, all the board gets about 1 million sterling? That's not enough to make a significant dent in profits. A stronger argument for my position than I made sight unseen.

>>55251818
Taxes and consumer faith

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Do you expert investors think that the Q in which 8th dropped will be seen as a success or expected?

>>55251752
Yes, they've sold roughly 206,000 dollars worth of product. Averaging said product to a tactical box. That's some 5000 boxes. It's not perfect, but the profit margins on each product average out. It means every single employee in the entire GW hierarchy, from low level sales to the CEO would have to be selling SOMETHING every fifteen seconds, which just isn't viable with the numbers we have.

>>55251872
And bare in mind, this is calculated at MINIMUM WAGE. At this scale, every single employee in GW is only making 8 dollars an hour. RIP salaried employees.

>>55251872
$206k of tac squads? Where does it say this?

Is there a big difference between DE Raider and Ravager or can you use one for the other?

>>55251895
206,000 dollars TOTAL. I'm using tac squads as an average because they represent a middle Lund of popularity, cost in material, cost in labor, and number of items purchased. His would apply for any average troop box,or a book, or a single hero model.

>>55251920
They sold that in one quarter? And you believe that?

>>55251920

Over what period?

>>55251930

Yeah, not seeing a yearly revenue of 158 million with that in sales.

>>55251872
>>55251920

>they've sold roughly 206,000 dollars worth of product

Where are you getting this number exactly? GW have sold £158000000 or so of product in the year to May 2017. £64800000 of it was through their retail arm, which equates to £140870 per store.

Anyway, we know the retail arm's profitability, because it's in the report. £0.5 million last year, so a little over £1000 in annual profit per store on average.

>>55251826

>driving down your share price by pretending that your profits are lower than they really are

Please, just stop embarassing yourself.

>>55251844

Look at the OP, it's not lying. GW is the best performing share listed on the entire FTSE in 2017, that's fucking huge.

>>55251958
What do you think share price even does?

>>55251965

the new management may have saved the company.

Let's not forget the value of royalties and licensing.

As I look on the top 25 global Steam best-sellers, I spy no fewer than 3 Games Workshop licensed games (Warhammer Total War 2, Bloodbowl 2 Legendary, 40K Inquisitor Martyr).

>>55251967

When a company is listed on a public stock exchange the share price is the metric by which its board of directors live and die. No board with even a shred of sanity is going to do anything which could artificially lower it. Companies sometimes lie about their profits being higher than they actually are, not the other way around. I'm serious, if you don't get this basic fact then you should just stop posting.

>>55252005
Not an issue if you're not lowering it drastically, but rather you've done it over a long period of time to make it look like you're selling at a fair price to consumers.

>>55251931
Whoops. Turns out I was operating off a fucked Pdf that appended a few digits. RIP the dream v:

>>55252026

It's rare that you get to encounter an actual retard in the wild.

>>55252094
Ignorance is commonplace, on the other hand.

Alright, working with real numbers. 206 MILLION in sales, globally. Averaging to a tac marine box,that's about 900 boxes an hour. Divided amongst 462 stores globally, that's TWO boxes an hour per store. One every thirty minutes. Bare minimum, a box of tac marines costs GW 16 dollars to sell in labor alone,that is ONLY counting the shmuck behind the counter. That's not including the person who made the mold, the person who made the sculpt, the person who casts the mini, the person who shipped the box, the executives, and the marketing team.

>>55246367
>>55246639

>overhaul of 40k
>more community outreach (warhammer articles on a pretty much weekly basis, opposed to the old "silence for months at a time" model)
>campaigns
>fun/off races coming back (admech/genestealer cults)
>yearly stat changes/mini-updates to try and keep shit at least half-balanced
>8th edition update updating all races at once, causing a surge of old players who weren't playing because their favorite race was fucking neglected (biggest example: Nid players)

To name just a few

>>55245669

THIS

I've been in this hobby for ten years, and for ten years I've witnessed endless doomsaying about GW's collapse.

Some of the 'last nail in the coffin' events that GW survived:

>Annual price rises most years each June from '07-'12 or so
>death of specialist games and bits service
>The 4th Edition Chaos Space Marine Codex (might seem trivial now, but at the time CSM fans almost burned effigies of Gav Thorpe)
>Frivolous lawsuits
>re-release of the paint range (My bleached bone!)
>Release of 8th Edition WFB
>The 2011 embargo against the Southern Hemisphere and imposition of draconian online trade rules (I'm still salty about this one)
>40K 6th edition changes to the allies rules
>Chapterhouse lawsuit fiasco
>another re-release of the paint range (My devlan mud!)
>40K 7th edition datasheet bloat
>Whoring out 40K license to shitty phone app game devs
>Death of WFB
>Age of Sigmar
>8th ed 40K
>obnoxiously shoddy game balance across all of these editions

I can't recall how many times I've read posts about how GW's unbelievable, abject stupidity and absence of business sense had thrust them to the precipice of collapse. But for all that, they're still here and going strong in defiance of all those disgruntled players.

Not even going to bother reading this thread. Let me guess its full of grognards autists retards and a couple of marxists.
Every single 40k financial thread for the last ten years.

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GeeDubya, with all the money you are making now there is no excuse not to bring back specialist games.

Please bring back specialist games

>>55252211
>GW's unbelievable, abject stupidity and absence of business sense

If they'd gotten their shit together ten years ago, they'd be in an even better state

>>55252245
Are you living under a rock or something similar?

>>55252227
It's retards posting the
>GW MAKES A 2000 PERCENT PROFIT
Meme while other anons explain why selling a box of tac marines for 4 dollars isn't economically viable.

>>55252286
No doubt, and I agree that many of GW's decisions, particularly in the Kirby years, were infuriating as a player and often didn't seem to make sense even from GW's standpoint.

I'm just observing the habit of fans to grossly overestimate their understanding of how businesses work, let alone one on the scale and with the special circumstances of GW, and to proclaim any shortcoming as blood in the water.

>>55251558
think that was late 05 or early 06.

>>55252327
That's not even GW-specific broheim. It's human
From politics to programming, always expect people to think they know more and be upset about it

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>>55252245
https://www.warhammer-community.com/2017/08/31/a-closer-look-at-necromundagw-homepage-post-2/

>>55252211
>The 4th Edition Chaos Space Marine Codex (might seem trivial now, but at the time CSM fans almost burned effigies of Gav Thorpe) I am still salty about this one and it made me stop playing 40k from that codex till 2011. Every chaos codex will be compared to the glory of 3.5.

They still can't make attractive female models worth a shit.

>>55252414
They should hire Poots

>>55252424
I'm honestly still surprised GW is squeamish about tits. Sure, a good part of their money came/comes from indifferent parents dropping their kids off and abandoning them because a shop called "Games Workshop" sounds like a daycare. If the parents even knew a shred of the lore about fanatical murderers and pleasure-seeking slaughter demons they would yank their kids out there in a heartbeat.

I do wonder what demographic makes up most of their sales though.

>>55252443
>If the parents even knew a shred of the lore about fanatical murderers and pleasure-seeking slaughter demons they would yank their kids out there in a heartbeat.
Or they wouldn't give much of a fuck, because it's not worse than the bulk of the comics you read at that age.

I mean most people start in the hobby between 10 and 15yo.

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>>55252211
>but at the time CSM fans almost burned effigies of Gav Thorp
Almost?

>>55252211

Their stock pretty well correlates with the timeline of getting their shit together.

>>55253384
I see the flame still burns intensely.

Never forget how we lost our demons. Our three columns of armory options. Ours sacred numbers. Our nine legions with unique restrictions and units. Almost everything that gave the CSMs character and flavour.

>>55251722

With the coming release of Death Guard it'll keep going higher and I can imagine christmas going well for them too

>>55250852

As a guy who was super familiar with the Old World but hasn't particularly followed the new lore...

How does that work? Is it more like 40k now, where you can completely make up a planet or entire sector and it works because the 40k universe is so huge? How is the universe set up for making up your own 'realms?' How do they interact with each other? How many are there?

>>55253744
The realms are Infinite(tm) with unlimited people and radom shit all over it and nothing really has any consequences so you can do what you want.

>>55253899

>The realms

So are 'realms' essentially planets? How are they seperated?

>>55253935
It's in SPAAACE also chaos, But it's not really planets, it's more like planes.

>>55253949

Confused about one more thing. I'm reading the Lexicanum now... it says there are only 8 mortal realms? Is it implied somewhere there are many many more?

looks like chad marines saved the imperium

>>55252443
>he believes today's parents have morals

>>55254057

He didn't say they had morals, he said they wouldn't let their kids play a game with boob demons.

>>55248143
The man is a lunatic, and if you trust any of his "facts" in that lawsuit, I have a bridge to sell you at a great price.

>>55254074
Those guys are covered in blood, gore and skulls and they literally murder everything in sight. That's an army you can play, my son.

WHAT? THAT ELDRITCH SPACE HORROR HAS TITS? THESE DEGENERATE MODELS ARE TURNING MY WIFE'S SON INTO A MISOGYNIST! THIS WILL NOT STAND!

>>55253988
Basically there are 8 planes, with the realms of chaos that is like the astral plane in Dnd, a limitless expanse that both contain these planes and fill the space between them.

These planes are not limitless but huge and in continuous expansion. Still, despite what grognards tell, there are still lots of places with strategical value, first of all the realmgates, that are basically portals necessary to travel between those planes.

The cosmology follows the story being told, so we started with the realms of life and fire because Signature started his reconquista there, while we know almost nothing about the realms of light and shadows.

>>55250808
The new maps are far better than the initial releases with the funny maps.

>>55244633
>What went so right?
8+ target audience

Marketing. Really, that's the bulk of it. There's a huge pool of people who know how to market things, and GW refused to interact with them for years. They started finally. They were a games company that categorically refused to interact with the people buying said games, I'm amazed they lasted so long in that dark period. Sadly, the pool of people who know how to make good games is much smaller. I figure it will take about a year for 8th to be properly processed, it seems like a very automatic game if that makes sense--there are very few serious choices to make in any area, the actions you take largely speak for themselves. But I'm not going to properly shit on it until many many people have played it more.

>>55252001
>Steam best-sellers
Not a numbers

>>55251277
My condolences on having to pay 50 billion Euros in the coming year.

>>55254309
>implying it's not always the moderate conservatives that ree at tits

>>55254541

So would it be possible for a player to make up his own world? How would that work in-universe now?

>>55254704
>So would it be possible for a player to make up his own world? How would that work in-universe now?
Easily.
Basically it's the only way to build a fluff for "your dudes"
Of course I am talking about AoS armies

>>55254704
Not a whole world, but yes it's been made that way exactly to allow players to create their own kingdom, country etc

>>55248143
>believing the reverend sifu dave's """""""facts"""""""
Anon, I have a bridge to sell you

>>55254754
>Anon, I have a bridge to sell you
eh?

>>55254743
>>55254748

Oh okay, cool. So its more like D&D, where when you start a campaign the DM completely makes up a world?

I would say...

>"Alright guys lets set up an AoS realm for our gaming group. In this setting there are 4 main continents, one controlled mainly by undead, one by traditional humans (freeguild), one by Lizardmen, and one by Orcs. There are border skirmishes all the time (this explains our matches for fun). This weekend we should play a campaign that a mysterious island called Not-Albion has appeared and everyone is going all-in."

Does that work?

Hell, would it make sense that I just have a 'realm' thats a carbon copy of the Old World, change nothing in the lore, and play my games that way?

.....I realize that I don't need anyone's permission to do this stuff ANYWAY, but for some reason it feels more right when done in a game's universe. I don't know why.

>>55252245
>bitching about shit when you don't even know what GW is doing
Retard

>>55254830
>So its more like D&D, where when you start a campaign the DM completely makes up a world?
More like WoW

Primaris Marines and the Dark Imperium set.

>>55254821
"I have a bridge to sell you" is an American way of calling someone gullible, referring to the famous activities of a conman in centuries past who used to convince suckers that he was actually selling the Brooklyn Bridge . He made a very tidy bit of money from the scheme.

>>55252001
>40K Inquisitor Martyr
>only released
>will be dead pretty soon as Eternal Crusade

>>55254830
Not entirely. The 8 realms have their own spin and style. Chamon, realm of metal, will have metal-themed landscapes, but it's so big that you can include almost everything within that scope. Like, liquid-metal castles, or mountains of pure gold, or rivers of quicksilver with clockwork fish.

>>55254902
>After one arrest, around 1908, he escaped the courthouse by calmly walking out after donning a sheriff's hat and coat that had been set down by a sheriff who came in from the cold
Thats fucking halrious anon, cheers man

>>55254830
A realm is a plane/world. There are eight of them, with generally definitely characteristics. You can't create one of them unless you go into deep fanfiction territory. It would be like creating another segmentum in 40k.

That said each of those realms allow a big freedom in what you can put into them. Yes, a recreation of the Old world in the realm of beasts or life (the ones less "supernatural") it's perfectly in the realm of possible.

>>55254923
>You can't create one of them unless you go into deep fanfiction territory.
>It would be like creating another segmentum in 40k.
Lolwut?

>>55254957
Meaning that there's 8 planes of existence in AoS, and adding more is ignoring the actual background. No one will stop you, but it's fanficcing the setting.

>>55246367
>communication w community
>specialust games have returned
>gave online sellers a cart
>quicker updates to their rule sets
>started supporting competitve and tournament play again
>supports and participates in cons and GTs

Roundtree is doing pretty damned good, and. Investors are reaping the reward, so, more good things to come.

>>55254976
>and adding more is ignoring the actual background.
Nope since you can add cross-realm locations.
>, but it's fanficcing the setting.
The setting itslef are just vanilla Skyrim aka Mod Your Shit

>>55254923
Aren't all 8 of those planes infinite in size?

>>55254957
It means that you are changing something fundamental about the setting. Which you can do as you want, there is no AoS police, but there is a difference between going "this is my chapter of space marine, it comes from planet X" and " in my canon there are two galaxies in 40k, one is populated entirely by tau".

>>55250750
Kirby fucking hated you. You never had a chance

>>55254978
>>communication w community
Where?
>>specialust games have returned
You mean Shadow of War?

>>55254993
No. They are very big and expanding, but they have a end. Realms end is a place.

>>55255024
>but they have a end.
>while fluff says they are universies-sizes

>>55254923

>A realm is a plane/world

Hmm. Okay.

>That said each of those realms allow a big freedom in what you can put into them

Okay, so I guess my question is when you say "Realm," should I be picturing a just a long flat land that goes on forever in every direction?

OR

If I find myself in Chamon, realm of metal, and go directly up, am I eventually going to hit space, leave the planet I'm on, and then find another planet that is metal-themed?

That's what I'm struggling with here.

>>55255088
As I said, realm's end, the physical border of the realms, it's a place that exist and that we visit in the novels

>>55255144
>realm's end,
Literally, like 40k universre

>>55255101
The first one. They are literally like the planes in Magic the gathering, in Planescape or other Dnd cosmologies.

>>55255190

God thats fuckin stupid.

They should have just stuck with the rich world they had.

>>55255088
Gorkamorka went from one end of the realms to the other. They can be traversed, and they each have a finite end.

>>55252211
the funny things about the chaos codexes were:
>by 7th ed standards the 3.5 codex was not even that good
>the much hated 4th chaos codex was stronger than the 7th ed chaos codex

They stopped pushing Smegmar and made room for 40k and specialist game

>>55254883
THis is the quarter before their launch though

>>55255304
>>55256173
WFB is fucking dead, the corpse rotted and tossed in a ditch like it should have been years ago. deal with it.

>>55257005
AoS is fucking dead, the corpse still full of maggots and tossed in a ditch like it should have been 2 years ago. deal with it.

>>55257124
you mean apart from it's selling quite healthily and WFB is now just a footnote of a failed game?

>>55244633
Well obviously it's because they got rid of that disgusting breast monster. I as a concerned parent feel much more comfortable buying my children this board game now

>>55257239
>it's selling quite healthily
kek, you mean the GW mainstream game which doesn't even register in the 5 most sold games last quarter sells healthily?

It's deader than WFB ever was

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>>55250789

>>55251226
In N.E. USA I see no GW stuff anymore. It's all Infinity, Guild Ball and Star Wars crap.

>>55257379
Continental Europe here, there's still 40k but AoS is totally stillborn

Part of the reason is the absolute cratering of most of their competition.

WMH, Malifaux and XWing shat the bed.

>>55257407
There is so much dust on our stores AoS stuff that a kid's mom started complaining last week (allergies).

With Kirby out they just stopped focusing on AoS and made what sold, e.g 40k. The only AoS release in months has been the steampunk dorfs (half a dozen of kits).

>>55257426
Well they still sell better than Smegmar.

>>55257426
I thought X-wing was doing well?

Though its not really in the same market I'd argue since its pre-painted.

>>55257529
Prove it. And even if you can
>Our main product is doing better than what amounts to a specialist game that had to overcome unbelievable amounts of fan backlash on release
GW is on the ropes now, guise!

>>55257547
well gee, it's almost like this is all anecdotal that everyone is pulling out of their asses.

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>>55257568
GW isn't on the ropes, 40k is thriving. AoS is dead, on the other hand

>>55257426
>WMH, Malifaux and XWing shat the bed.

What exactly happened with Warmahordes? I heard that they stopped using "Press Gangers" and they introduced a new ruleset. Was it really
-that- bad?

>>55251736
>5k boxes of dudes
Worldwide? Nigga each weekly release sees anything from 10 to 50 boxes going through our tiny store and this is Eastern Europe where there is no proper middle class and the average wage is piss poor. You want to tell me that these 6 months our tiny store has amounted for 6% of all GW stock sold? Really?

>>55257636
so anything that's out of the top 5 is dead then? fucking retard using a useless pic as evidence.

>>55257676
And the main competitors still sell better than AoS despite "shatting the bed".

>>55257636
>2nd main GW product sells less than a tiny range of D&D minis
The funny thing is that WFB fell out of this ranking only once, while AoS has been inside only once, and fell out then.

>>55250808
>made lizardmen cooler
I'm sorry, but actual thinking, living things are better than the physical hallucinations of the frogs they are now.
And as far as I can tell, the only reason they did what they did was so they didn't have to change the models at all. Couldn't even explain it some other way, no it's just 'the slann are summoning their memories of these things'

>>55257636
>>55257701
Again, having your main product outselling a specialist line really isn't something worth crowing about. And it IS a specialist game, meant to keep the IP alive by any means necessary. It's so gutted and basic because there isn't a market for full WHFB range. The people who designed it clearly knew that or they wouldn't have gone that route, even if Kirby and the marketing people were totally deluded about it.

>>55248665
All the terrain and rob boards are made in china. My local store had me paint the display which was 2 city tiles....flat out made in china.

>>55244633
They dropped the shitshow that was warhammer fantasy battles, it was long overdue

>>55257643
Privateer Press are now making every single mistake that GW under Kirby did, but even worse. Their shitty plastic that is made in China costs far more than GW's kits, and they're the same old monopose sculpts that were designed to be made in pewter.

A single fucking squad of 10 infantrymen with 5 total different sculpts made from the shittiest possible plastic with disgusting, resilient mold lines all over costs 70 fucking dollars. And this is before I even get to the fact that the game itself has been turned into trash, the fucking hobby aspect of the game makes you scratch your head and ask yourself why even bother with it.

>>55257765
>I'm sorry, but actual thinking, living things

With the exception of Slaan the lizardmen weren't more thinking that the horses of the other factions. So it didn't change much.

GW hit their lowest when they pushed age of sigmar very hard, now that they only support 40k and specialist games it's doing way better.

>>55257978
what's it like to have a mental deficiency?

>>55258298
Playing Age of Sigmar is a great way to experience being retarded first hand.

>>55261000
>replying to a three hour old post.
the fuck is wrong with you?

>>55261268
>replying to a reply to a 3 hour old post
The fuck is wrong with YOU?

>>55261674

>being this meta

Are we eldar edition again yet?

>>55253448
Possessed with wings, dedicated vehicles, veteran skills...

>>55257379
>>55257407
SE Qld Aus, all I see is 40k, WHFB spiritual sequels (9th age mainly but also KoW), and warmahordes. Tiny bit of malifaux and FoW. No Xwing or AoS, but I see them on shelves so someone has to be buying them.

>>55245105
Not him, but there's a difference between entry barrier and costs calculated into PPU.

>>55263395
Does it fucking matter? We're not even at that fucking level, he's literally not only discounting 99% of the costs, he's underestimating actual direct costs as well.

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Where can I play 40k in LA?

>>55262142
>but I see them on shelves so someone has to be buying them.
GW won't sell stores 40k unless they also buy AoS boxes.

That's why there's always some on the shelves.

>>55254883

Couldn't even read the OP could you?

>>55265523
I'm sure there's a gay sex club somewhere.

Basically GW did what every company I've ever worked for should have done. Fired the CEO and brought in someone who wanted to make money as opposed to someone who just wanted to be in charge.

>>55266855
It's sad as 40K 8th edition ate up the niche that AoS once had. That does explain why some stores stock it even though no one plays it.

>>55257426
I can understand WMH, but Malifaux and X-Wing are more than fine. You clearly don't know what you are talking about.

>>55251277
Saw you on /pol/ earlier

>>55257765
But They are living breathing things when they are thought up.

You know if a Slaan dies, the Lizardmen don't vanish.

>>55253448
>That gave CSM every advantage of every book ever, included fucking Basilisks

>>55257794
>. It's so gutted and basic because there isn't a market for full WHFB range.
>source: my ass

>>55271287
Yeah, the issue with fantasy was they stopped pushing troops and pushed for bigger single base models, but couldn't write rules that were competitive for them. Then when sales sank because no one wanted to buy another canon ball target that couldn't earn its points, they scrapped the whole thing.

>>55271964
It's pretty sad to think that if GW had spent the amount of money, time and manpower they invested in AoS into reviving WHFB it would probably put it back as their flagship product like it was around 6th ed.

>>55272030
Well now all they have is a dead setting, a dead game and lot of plastic kits on their hands.

>>55251558
2001-2006 was the lotr bubble

>>55271964
>Yeah, the issue with fantasy was they stopped pushing troops
U wut? Nigger the whole 8th edition was about giant infantry/cavalry deathstars.

>>55257794
>t's so gutted and basic because there isn't a market for full WHFB range.
I see you redshirt.
https://www.kickstarter.com/projects/cmon/a-song-of-ice-and-fire-tabletop-miniatures-game

>>55273610
Which was their push to sell old models, so your choices for armies were spend 90$ on a monster/chariot, or 90$ on 2-3 times the old unit size. Same difference to them, but the point being to try and push more cash/unit, except they didn't make much (any?) new infantry. It was purely about selling those god awful new kits unless you had a real hard on for infantry, which a lot of people did both because infantry looks better and, by virtue of shitty rules, tended to perform better too.

>>55273959
>Which was their push to sell old models
Nope, it was their push to sell new elves and vampires

>>55244633
Noblebright works.

It's because they've released two Goliaths recently. AoS and new 40k. Inexplicably, given how popular 40k is, AoS has boasted higher sales on a handful of days, which hasn't been the case since 40k became top dog (That's including fantasy). This is coming from someone who's invested in the company since the rumours of gh2 were in infancy, now it's paying literal dividends. https://www.bloomberg.com/quote/GAW:LN

>>55271127
Basilisks were good, but to get them you had to give up a lot of chaos stuff. That said, they really should have made IW a little less powerful.

GW fans are like beaten spouses. They ditch their ex after he's finally locked up by the police. At the slightest hint of improvement they run back in tears, insisting to their wary friends he's "changed" and "he's different now!" that "I really love you, I always did!"

They then staunchly defend them even when the beatings begin again (see: the recent copyright stuff).

>>55250750
>kill off Fantasy for AoS
>AoS is even more dead than Fantasy was
>in several years they use this as an excuse to ditch 'fantasy' completely and 40k is their only remaining line
>double the space marines
>fanboys will justify this because it's the NEW and BASED GW

If only you knew how bad things really were.

>>55276033
>AoS
>Goliath
>after one AoS year GW launched 2 years of Space Marines to fix their sales