Now that it's flopped, is DC going to kill their movie studio?

>>85932713
SS made the bank.

If its making money, they won't stop. They care about critical acclaim, but they care about the $$ more.

>>85932713
It hasn't technically flopped yet. They still owe under 100 million before the studio can start to turn a profit

>>85932774
>muh 84747837746 bazillion in marketing

>>85932793
Maybe if they didn't borrow money to make the movie with high interest then they would be fine anon but in the real world they still owe people money before they can get their cut. I only wish they self funded the entire film and marketing

>>85932713
>Now that it's flopped
>did better than Marvel movies
???

>>85932774

They're already turning a profit from merchandise. Where the real money is.

The MCU and DCEU are the Transformers and He-Man cartons of the modern age. They exist to sell merch to retards

>>85932713

They can't be doing well after 3 trainwrecks in a row.

The MCU did. Apply /tv/'s meme maths to Hulk , first Avenger and Thor and they all lost money

>>85932713
Memes

>>85932832

Oh this is a new one. Who did they borrow money from then anon?

>>85932832

>Guardians beat SS domestically by only $33 million
>Suicide Squad's international take is $353 million in its fourth week
>Guardian's total international take is $440m, $96m of which was China
>without China Guardians made $344 in 25 weeks

Guardians was considered a worldwide phenomenon with these numbers, and a budget $57 million dollars higher than Suicide Squad.

Merchandising wise both movies' soundtracks were #1 on the Billboard charts, but SS had more toy and clothing tie ins. Meanwhile Guardians' toys shelfwarmed pretty hard. In the case of Disney Infinity, making Guardians merch was partially to blame for tanking Disney's entire video games division.

>One said that when the developers wanted Marvel’s Guardians of the Galaxy included, they had to include a full range of characters, including a toy for the blue-skinned Yondu, a relatively minor character from the film. Yondu’s inclusion may have been a well-intentioned gesture to represent the full cast, but the toy was a flop.

>“They couldn’t give them away,” said one source.


http://www.boxofficemojo.com/movies/?page=weekend&id=marvel2014a.htm

http://www.boxofficemojo.com/movies/?page=weekend&id=dc2016.htm

>By week 4, Guardians had made $251 million domestic of its $332 million total (and slipped to #2 by its second week)
>By week 4, Suicide Squad has made $283 million domestic

>>85932713
Weird that the new Ghostbusters was a billion-dollar success while this was such a dismal flop.

>>85932895

Now imagine if WB succeeds in getting SS in China

>>85932713
You'd like to see that, wouldn't you?
Well too bad, the movie actually made money.

Make some damn research next time, before making your self look like an utter retard

>>85932774
I see no way in hell marketing and other ancillary costs could possibly exceed $400400000 on a film whos marketing was mostly viral.

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>>85932895
>Guardians' lifetime sales only beat SS by $33 million
>mfw SS has only been out for four weeks


kekekekekekekek

>>85932713
they don't have a movie studio desu

>>85932939
Make that $461700000

>>85932939
Movie was 175 and marketing was 100 and I think reshoots cost 10. The big question is how much interest they promised investors

>>85932950

It won't beat Guardians domestically. With China bucks it would have beaten it's international take though

Hey remember when GoTG came out and /co/ was convinced it was going to be the new Star Wars? Good times

>>85932989

>Marketing was 100

Source man. And don't link to some clickbait site. Give us something solid

>>85932895
How much money did guardians owe their investors? Making 2 movies that cost 100 million to make but having one with more interest owed means it has a higher bar. This says nothing about the quality of the movie which retards consider an attack of us vs them. It just says marvel is better at crafting deals

>>85933009
as good a source as any

https://en.wikipedia.org/wiki/Suicide_Squad_(film)#Box_office

It's going to beat MoS's Domestic take this week. May even beat it's overall take as well

>>85933031
>How much money did guardians owe their investors?
We don't know, and you don't either. So trying to say SS was a flop because it doesn't match up to some magic number you pulled out of your ass is laughable.

>>85932895

>http://m.ign.com/articles/2016/08/04/suicide-squad-how-much-does-the-dc-movie-need-to-make-to-be-a-success

>According to an industry insider cited by The Hollywood Reporter, Suicide Squad has "got to do $750 million, $800 million to break even. If they get anywhere close to that, they'll consider it a win


What fans consider a win and what people who actually do business do are two different things

>>85933106
>IGN
>unsourced "industry insider"

oh baby.

>>85933068
You need to get DCs dick out of your mouth before you speak. You sound stupid when you dont

>>85933106
>If they get anywhere close to that, they'll consider it a win

And it will do about $715 without China when it's run is done. Sounds close to me

>>85933106
For those numbers to make any sort of sense investors would have had to be promised fucking 150% returns.

I would expect most of the money came out of warners pockets anyway.

>>85933106
http://www.forbes.com/sites/markhughes/2016/08/12/suicide-squad-dominates-despite-medias-gloom-and-doom/#6972501d6f4e

>So, all of the box office numbers so far look great. How does this stack up against the film’s costs? Well, first of all I can tell you that these $800 million “break-even point”claims floating around are false. The film needs to do about $600 million in global ticket sales to cover the shooting budget (including reshoots) plus marketing costs, since the studio will only get about half of the box office receipts to cover the combined costs that total roughly $300 million. Claims in the press of marketing exceeding $150-200 million are gross exaggerations, as are rumors of costly reshoots that pushed the filming budget closer toward the $200 million range.

>>85933167

This

Squad is printing money for WB. And I know Ayer said it won't happen but the inevitable Joker cut that will be conveniently released in December will rake it in.

>>85933167
>half of the box office receipts
Wait i thought the box office already only counted the studio cut.
But yeah even then 800000000 is absurd

>>85933203

What's absurd is that people always say DC movies have marketing budgets as large as production but MCU films spend no more than 30mil

>>85933167
And to further back this up:

http://www.pajiba.com/think_pieces/no-suicide-squad-doesnt-need-to-make-800-million-to-break-even-.php

>I reached out to Edward Jay Epstein, the author of The Hollywood Economist and The Big Picture, to get his read on the Suicide Squad $800m figure. His response: “It’s too high.”

>“If film grosses $500 million [domestic], the distributor gets $275 million minus advertising and other distribution,” Epstein said via email. “[Those costs are] about $75 million. So it has at least $200 million foreign plus a back end (which will be huge). Ergo, it will be very profitable.”

>Epstein used $500 million domestic as a nice round number. Studios get a little more than half the domestic box office grosses after theaters snag their percentage. Subtract another $75 million for marketing and distribution. Whatever’s left over, plus the foreign grosses, equals studio profit.

>If Suicide Squad finishes with $300 million in US box office, the studio gets roughly $165 million. Again, the budget is $175 million. So WB is $10 million in the hole right there. Figure another $125 million for marketing and distribution (I upped Epstein’s estimate just to be safe). Damn, they’re $135 million short. Remember, though, there’s still foreign grosses to consider. As of Monday evening, the film already earned $133 million overseas. Warner Bros. just drew even. Every foreign dollar the film earns from here on out goes directly into studio coffers. Television rights and international/domestic video sales easily could add another $100-$150 million to the bottom line.

>>85933167
>Warner’s financial risks on the film are mitigated — as it is for every studio that makes pictures — via financing partners who shared some of the costs, by tie-in promotions and product placement deals, by presales, by tax credits from shooting locations, and by other means typical of these sorts of big-budget Hollywood productions. It’s also true that many costs associated with production and marketing are really associated with internal expenses, where money is paid by one part of the parent company to another part of the company for certain work — such expenses are listed as costs on one spreadsheet and revenue on another, but it’s all ultimately in-house and flows into a series of coffers belonging to the same top organization.

>This is all standard operating procedure in Hollywood, even if much of the details are kept out of the public eye as closely guarded secrets by all studios. But it’s important to understand how it works, to truly grasp where the money goes and what the real costs are. “Hollywood accounting” is all about inflating numbers, to better claim a lower profit margin and smaller revenue streams, in order to pay as little in back-end points as possible and to avoid whatever various other payments or contractual obligations kick in at certain levels of income.

>>85933279
>The entertainment press loves big, inflated numbers. It serves the purposes of maintaining the impression of bloated budgets and Hollywood excess, of troubled productions and flops, and of negative narratives that generate clickbait headlines and drive ad revenue higher for media sites hungry for dollars in the ever-more-competitive business of news and reporting. Since Hollywood is already in the habit of inflating its own numbers for accounting purposes, and since rival studios or ex-employees are always happy to provide anonymous hyperbole about expensive films teetering at the edge of financial ruin, it’s not hard to understand why even reputable outlets and honest reports wind up spreading artificially high numbers and reinforcing false narratives that the latest blockbuster is really a dud.

>Suicide Squad is falling victim to this typical press scenario not only because of the all the usual factors coming into play against it, but also because of a sort of inertia that overtakes the press once a line of thought has been established. “Gore the exaggerator,” the first U.S.-Iraq war when the media acted largely as cheerleaders for the White House, the McMartin Preschool abuse story and surrounding media hysteria, and many other examples exist of the press jumping onto hyperbolic or outright false bandwagon sentiments and hyping them for attention in order to attract viewers and increase revenue. It’s not just common, it’s a consistent aspect of modern mass media. There are entire press outlets dedicated to the pursuit of tabloid journalism, rumormongering, gossip, and muckraking.

>>85933198
The film itself is not printing money. Forbes is a far better source than IGN; that all said, SS will make WB (and it's partners) money from (as others have said) toys and other merchandising as well as post market (broadcast, which will be highly trimmed) and cable, DVD, etc.

The problem is that the reviews and audience consensus on the film has a huge impact on the ancillary stuff. The BvS ultimate edition isn't being streamed to death legally or purchased in the numbers that WB would consider ideal.

By comparison, Harry Potter is something that you can fairly say prints money. Even today, WB is selling the 8 movies EVEN though they've been on ABC Family in perpetuity and everyone who wants one owns the damn DVDs/Blurays, extended blah blah, etc. The fact that it can be re-watched and even the kiddie level first two movies are well-received by the audience means they print money.

Rami Spider-Man has managed this for (#1 and #2), the MCU far less so, although that's definitely changing now that Disney is involved.

Why didn't china want SS ?

>>85933291
>Flipping this coin over, though, we can find plenty of cases of bandwagon pile-ons, with reviews growing increasingly negative and accusatory toward a film, a filmmaker, a studio, or even the fanbase of a given franchise. There was a time when entertainment writers at major outlets were literally publicly calling for reviewers to write negative reviews of Christopher Nolan’s movies to teach his fans a lesson, based purely on supposed principle of preventing too much praise for the director and thus too much validation of his fans. There are film critics who posted bad Rotten Tomato ratings before they even saw a movie, publicly admitting they did it just to troll fans whom the reviewer felt were out of line (one such critic was booted from Rotten Tomatoes after his actions were publicized and many other writers — myself included — alerted the site to the abuse of the Tomatometer).

>2013′s The Lone Ranger suffered a prolonged negative narrative that began when the film was still in production, and that bad buzz turned into outright hostility in the press. Reviews didn’t just disapprove of the film, they acted offended at its very existence. Online reviewers in particular engaged in a game of one-upsmanship to see who could write a snarkier headline or pull-quote bashing the film. Similar such things have happened before, when the first many reviews set the tone and the rest of the press are afraid to deviate too far from the established “official artistic sensibilities” of that narrative.

>>85933320

Katana

>>85933320
Katana, "anti-social activities," and mysticism

The only thing that they could do to make a less Chink-friendly movie is putting it in Tibet and making the villains the Chinese government

>>85933320
Nanking

>>85933322
So intense has the bashing become, the press was caught up in the grip of flop fever. Despite Suicide Squad opening to record-breaking numbers, media reports focused on the Friday-Saturday drop as the most important part of the weekend performance. When it set a record for the biggest first Monday in August, the reports noted it was a larger percentage Sunday-Monday decline than a host of other films, ignoring the fact most of the comparisons were to movies opening in earlier summer months when weekday box office tends to be much higher or on holiday weekends where Mondays enjoyed an added boost from vacationers.

>As it set new records later in the week, as its foreign numbers rolled in to record-breaking heights, the media simply couldn’t shake the feeling that the real story was all of the things that could go terribly wrong and sink the film. The potential implosion of the DCU became the talking point, rooted squarely in the negative professional critical reviews, and this negative narrative piggybacked on the existing media animosity toward Batman v Superman. For several days, the box office news continued to be rosy while the media played up any possible negative angle they could find. New reports of even worse supposed tensions and trouble with the film’s production surfaced, including the infamous “$800 million is the break-even point” claim.

>>85933342

So is Doctor Strange not opening in China either?

>>85933303

Oh don't get me wrong when I said that I wasn't talking just about the movie itself but also the merchandise

>>85933330
>>85933351
Realy. Damn that was like 100 years ago. They still care about that. crazy.

>>85933365
>They still care about that

The Jews still care about the Holocaust anon. The Japanese were right filthy bastards in WWII that even the Nazis thought they were a little fucked up

>>85933365
Well japan never really did apologize but yeah its getting pathetic.
I thought they were just gonna remove the flag and rewrite her dialouge though.

>>85933356
It is almost certainly going to be in China.

Marvel has already been changing plots and characters to be more China friendly, and they have a history of shooting in China to please them.

>>85933356
I think there just making him american or something.

>>85933352
>Looking at the dominant media reports about Suicide Squad since it opened, and judging from the social media anxiety and arguments among fans, you’d never guess Suicide Squad is having a record-breaking run and is enjoying better audience reception than Batman v Superman. And judging from fan reactions, you’d never guess that film reviews don’t take away anyone’s right to form their own opinions and still see a movie, or that getting a bad Rotten Tomato score doesn’t force anybody to give up their own preferences and opinions about a film.

>Suicide Squad is already a hit, it’s going to make a lot of money, it has been far better received by mainstream audiences and fans than by professional critics, and Warner has already taken action to pursue a specific new approach to decision-making and oversight for Wonder Woman, Justice League, and other future DCU movies. Hopefully, the press will handle things a bit better going forward, and already this week the tide is turning as the media realizes the negative reports are going to make them look foolish in light of real-life developments for Suicide Squad. Along with that hope, we should hope fans will try to react in a more calm and tolerant fashion to press reports they dislike, and not take it all so personally nor worry about every new rumor that comes along.

>>85933141
kinda hypocritical saying this while having Marvel balls-deep inside of you

>>85933384
yeah, but jews are crazy, no one takes them serious
>>85933387
only shit countries apologize for anything. I mean if someone wanted Russia to do it, we would be nothing else. Won every war since XIV century, wiped out multiple nations.

>>85933387
Who apologizes for war

>>85933421

The losers. The Japanese are just really stubborn

>>85933414
The discussion is about financial success anon. Not on if the movie was good or not. It's almost like any criticism of the process of making the movie is considered an insult on the prophet Mohamed

>>85933421
Shit countries. Germany for example, The nord man. By the way, I wonder if SJW countries had worse SS reception, and normal countries better. People here love SS. Joker and Harly are the end goal of 99% of couples from non rich families here, and that is including the tatoos. We just have more church towers, spider webs etc.

>>85933387
>Well japan never really did apologize but yeah its getting pathetic.

https://en.wikipedia.org/wiki/List_of_war_apology_statements_issued_by_Japan

They've spent the last 60 years apologizing

>>85933440
Nanking wasn't an attack on America though. We beat the Japanese, not the whining countries

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>>85933421
I dont think i would call what happened at nanking war

>>85933465
China should be nuked

>>85933480
reminder that china now kills their own daughters in droves

>>85933480
The Chinese should be apologizing to their citizens for letting Japan do that

>>85933517
What
I mean theres a lot of things china should be apologising to there citizens for but thats not one of them.

>>85933480
more or less how war was done back then. russians did it, americans did it to the natives, people who had colonies in africa did the same kind of stuff. the china dudes were doing the same to each other durning the civil war.

>>85933533
I was gonna say China's job is to protect its citizens but even I know that sounds stupid but blaming the Victor of a conflict for winning seems sour. China should have wrecked their shit but they chose not to

>>85932713
any sauce for this BS marvelfag?

>>85932713
Made more money than 8 out of 13 Marvel movies. Even without China. It was anything but a flop.

Daily reminder that MoS also made more money than all of the early MCU movies and no one gives a fuck about Superman today.

>>85933794
I always like how
>nobody gives a fuck about Superman
>bitch and whine for years about MoS not getting Superman

>>85933814
You are a special kind of retard right?

Superman obviously have extreme niche fans like comic book readers. But comic book readers are less than 100k. Overall, the population in general doesnt give a fuck about Superman. But in this kind of websites, forums dedicated to comic books obviously you will always find people discussing Superman.

>>85933838
>b...but muh comics

You and I both know that MoS was raked over the coals for not getting Superman "right."

>>85933814
Superman is an american icon nobody cares about lady liberty until somebody fucks her up.

>>85933838
>Overall, the population in general doesnt give a fuck about Superman.

This is why Smallville had 10 seasons

>>85933861
>You and I both know that MoS was raked over the coals for not getting Superman "right."

Which was mostly casuals going "not muh Donner" even though Superman Returns was outright hated by normies too.

Normies don't know what they want out of Superman.

>>85932950
>A movie from a comic most Normie's know nothing about is currently still ahead of a movie with Harley Quinn and the Joker
Kekekekekekeke

>>85934019
Harley Quinn is a cartoon character, and there are under 100k comic readers so Guardians getting #btfo by a character only known by comics fans is literally pathetic.

Especially when you add I'm the fact that Guardians had the entire MCU to market it. It literally had the longest, most expensive ad campaign for any movie ever and it still fell short of a movie that had every news source falling on their knees begging people not to watch it.

Considering Guardians was more expensive and had worse merchandise sales, I think it's safe to assume it was a flop now.

>>85933814
Man of steel got superman this superman made perfect sense when raised by this pa kent.

The problem is it was a shitty pa kent.

>>85934055
Harley Quinn had cartoons and comics. She is from 1992 while the gg are from 2008


Nobody knew anything about the guardians and they still broke even and turned a profit outside of their fan base. DC had to push the joker and batman into the movie to draw an audience along with Will Smiths star power carrying the movie

>>85934149
>GG are from 2008

No wonder they're so shitty. They're from when Marvel had already become irredeemable trash.

DC would do well to market a movie like Ant-Man did. It had a tiny marketing campaign, figuratively and literally, it came out, people saw it, it made some money, and it left. Not everything has to be a big smash hit.

I know the DCCU wants to be big grand and serious but something smaller and a bit more down to earth without being too gritty would do them some good. I think Aqua Man could be a good movie to aim with that.

>>85934225
B
O
O
S
T
E
R

G
O
L
D

>>85934235
Green Lantern already bombed.
>>85934225
With the current people in charge of their movie universe, a 'down to earth' movie would be cringy as fuck.

Nice company war, bro.

>>85934225
Aquaman is asking for too much spectacle. You just know there's going to be deep sea leviathans and shit like that the minute they make Aquaman.

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>>85934235
>Booster Gold movie with Ant-Man atmosphere
I never knew I wanted this and now I'm mad I'll never get it.

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>>85934213
Take that weak sauce back to /v/ sport.

>>85933036
Wikipedia is not a source, and none of the sources they cite for the claim mention anything about marketing costs, only how much the movie has made.

>>85934297
>>>/tv/

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>>85934019
>he thinks normies knew who Harley was

>>85934351
She's a feminist icon.

>>85934213
your job here is done

>>85932713
Civil War flopped too. It needed 2 billion to break even due to marketing.

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>>85932950
>>85934019
I say SS did pretty good for a movie that was in a uphill battle with critics pounding essays on their keyboard over how triggered they were over Margot Robbie in spangled short shorts.

>>85934235
This and Shazam.

>>85932847
Borrowed from Shekelberg and Goldstein. The interest for the loan was at 6 million percent. They'll never be able to pay it off! Suicide Squad is finished!

>>85934399

Critics and shills overplayed their hand. The movie isn't great but fucking 26% RT score? The Donald Trump of movies? Even my normie friends think there is a bias against DC now. Reviewers and shills are only hurting themselves with that shit

>>85934413

W-what about the MARKETING COSTS? Still g-growing?

>>85934055
>Harley Quinn is a cartoon character, and there are under 100k comic readers so Guardians getting #btfo by a character only known by comics fans is literally pathetic.

This is objectively wrong though? Nevrmind that it also was pushig on Batman,The Joker, and Will Smith for extra Normie's love. Dont pretend that anyone but comic book readers knew who the guardians were.

>>85933356
Why do you think the Ancient One is Brienne of Tarth and not an old Tibetan dude?

>>85934055
And DC had Disney on their side to back them,yet it's still hardly showing.

>>85932713
>#1 movie in america 3 weeks in a row
>flopped

It made a shit ton of money but the critics didnt like it so it flopped. Go troll another board kid.

>>85934351
>he thinks normies knew who Harley was
>Character was from a critically acclaimed cartoon show and Guardians was from a somewhat popular comic book
>Ignoring that they were also pushing the Joker and Batman hard

>>85934399
Yeah,that was pretty cringy.

>>85934560

Worst thing is seeing grown ass people saying that fucking Forbes is wrong and they know SS has flopped despite having better numbers than almost everything in MCU

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>>85932713
>Budget $175 million
>Box office $639.2 million
>flopped

>>85934550
>And DC had Disney on their side to back them
wut

>>85934399
Really all they needed to do was call out the movies real flaws and they would not look like quite such massive idiots.

>>85934609
>not knowing they had to burn a thousand Action Comics #1s and to launch an independent Space Program, send a manned mission to Mars and buy a few small countries JUST FOR MARKETING

keep crying dcuck lmao

>>85934225
Aquaman is probably the worst choice they have put to much care and effort into building him up the last decade
Just make a little steel film (window has probably closed on that though cant posssibly get it out before superman returns)

>>85932713
No, because DC doesn't actually have its own movie studio. It's just WB and various production companies, with no real involvement from DC.

>>85934659
It needs at least 25 tons of kryptonite just to make half its money back.

>>85934626
>>85934550
I meant Marvel,im retarded and tired right now.

>>85932713
I don't want to live in a world where these shit movies are economical successfully.

I blame everyone of you

>>85934771
It's your fault for perpetuating the "BvS is bad" meme. Now all we get are "fun" movies. Congrats.

>>85934659
It needs 100 billion human souls to break even

>>85934399
Rotten tomato did tear them a new asshole

>>85934824
>It's your fault for perpetuating the "BvS is bad" meme. Now all we get are "fun" movies. Congrats.
But it was ,objectively, a bad movie. You can enjoy it, I kind of did, but it was not a well made film, even in the uncut.

>>85934607
worst thing yet is seeing insiders say it needed to make 800 million to be considered successful and people ignore that because they think it means the movie was bad and not WB for borrowing money at such a high interest rate

>>85934609
This is 4chan. Force Awakens flopped here because it didn't overtake Avatar as the biggest movie of all time.

>>85934954
It was objectively a good movie. All of the "problems" stem from not muh and people getting confused over simple stuff. At the very least it deserves a 6/10 for all the objectively positive aspects. To say otherwise would be disingenuous.

>>85934475
Every post adds 10 dollars to marketing costs.

>>85933342
But China's history is full of mysticism bullshit?

As is every place if you go back far enough.

>>85935229
people getting confused over simple stuff means it wasnt that simple for the average movie goer that isnt on DCs subscription list. That they had to fix it post credits only makes things worse

>>85935248
some people just dont understand that investors pay to make movies and demand more money back then they put in

>>85934824
Kill yourself BvS was dreadful MoS was shit SS was the only entertaining movie in the DCEU

>>85935229
I found A lot of great stuff in it, but overall I just couldn't get over a lot of the problems. Other hen some baffling editing choices, like having scenes intercut with no reason other than to make then harder to follow, making pretty much the whole female cast bland and uninteresting (besides the final fight, wonder woman was just a generic 'mysterious pretty woman' that might as well have been Catwoman,and Lois is DOWNGRADED from Man of Steel into a helpless damsel who needs to be saved three time in the whole movie, with her one goal being pointless since lex reveals that it was all him anyway. And my good some of the scenes like the 'teaser trailers' were like something out of Age of Ultron, and the final battle was one of the most anti climactic IV seen.
Then there's the ending that ruins itself at the last few seconds.

>>85932713
It made shit tons of money. Do you not read the news?

>>85932713
No.

The fact that most people didn't like the movies is far lesse important than how many people paid to see them.

Just like the Transformers movies, so long as there's money to be made, they'll keep pumping them out.

>>85935393
It owes more money than it made. dont you business transactions

>>85935368
Now anon the movie was shit but the final battle ended amazingly
>dat teamwork
It was incredible.

>>85935829
Nono I agree the BATTLE and it's ending was great, but the overall ending I mean was anticlimactic.

>>85936050
>>85935512
As in, it would've been better if it wasn't a last minute 'heres doomsday,now we've got Lex' ending, in my mind.

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>people saying SS didn't fail to meet studio expectations
No, it probably didn't lose the studio money, but that's not what matters.

Investors expect certain profit margins on projects with this much budget, DC execs expected Suicide Squad to be the film that legitimizes the DCEU in the minds of the public.

It didn't reach the monetary or critical goals the studio wanted to achieve and is therefore a failure.

The future of the DCEU is now in serious danger. It's far too late to pull the plug on what's already in development but after three critically-slammed movies they're going to have a hard time pulling in audiences regardless of content.

>>85936096
Then why am I turned on by that?

>>85932713
DC doesn't have a studio

>>85932713
>flopped

>this meme again

>>85936188
because you're a woman.

>>85936148
>it didn't reach the monetary or critical goals the studio wanted to achieve and is therefore a failure
Christ what a retard

>>85936096
>porn is shocking!

Spotted the middle schooler.

Dullest flick of the summer, and I watched Jason Bourne.

>>85935265
>people getting confused over simple stuff means it wasnt that simple for the average movie goer that isnt on DCs subscription list

They figured that out by having the plan of making two movies: one more simple and one more complex. Suicide Squad did better comparitively, and Snyder is dumbing down Justice League. The problem is that he will have to make things way more obvious, even moreso than he tried in BvS. The problem is that these 10 second explanations of what's going on will add up. 6 of them is one minute. 60 of them is 10 minutes, and you should know as well as me that there will be way more than 60 of these moments. Snyder can't afford that if he wants to tell another amazing tale.

No it didnt flop OP, but doing slightly above budget isnt going to make WB happy. Regardless its still a mess of a movie. Having some fun moments, but still a fucking mess

>>85936148
If Johns bribes Faraci with enough cereal the buzz for WW and JL will be good

It's always the internet guys who start the buzz

>>85936765
>tell another amazing tale.
>Another
Where's the first?

Also
Snyder is about as complex as a two line crossword puzzle.

>>85936148
>>85936258
It was supposed to be DC's Avengers. They made solo movies for each and this was supposed to be the culmination of their efforts.

I mean, just look at how much money Captain Boomerang: First Australian and El Diablo made. Of course, Slipknot was unfortunately a flop (I loved it though) and they had to kill him off. The Rick Flagg movie was alright so I was happy that he was returning with his sidekick KUHTAHNUH. Then they added the three literally who characters: Deadshot, Killer Croc, and Harley Quinn.

It's too bad the movie didn't make a billion.

>>85936975
Oh you didn't hear? Man of Steel was his first and Batman v. Superman is his second. They're both very good.

>Snyder is about as complex as a two line crossword puzzle.
Yeah, and that's too difficult for the average moviegoer. He needs to make it even MORE simple.

>>85937102
>Yeah, and that's too difficult for the average moviegoer. He needs to make it even MORE simple.
You got me there. I found both movies fairly average, but my god some people really need some brains cause a lot of that 'complex stuff's was literally explained in the movie.

>>85937215
I didn't mean "complex" in some sort of deep way, just that it's more "complex" than Suicide Squad. Like how adding 1 to 1 is 2, and 2 is more complex than 1. I'm hoping he has it at a perfect 1.5 so it doesn't make you feel like a retard for watching it but also gives enough info if an actual retard watches it he won't get confused. And THAT is a Herculean task.

>>85936258
It's not about what we consider a failure, it's about what the studio considers a failure. This isn't the first time this has been explained on /co/, we've had this same discussion after pretty much every /co/ related movie that was regarded as a failure by the studio. Amazing Spider-man 2 for example. It also made a decent profit but it was also considered a failure because it didn't make anywhere close to what the studio expected, and it led to them canning not only the sequel, but planned spinoffs like Sinister Six.

>>85937414
Well it was also because of the SONY leaked emails and the financial state of the studio but yes ASM2 did not meet expectations. Truth be told I think Justice League is going to determine if WB wishes to continue with this entire universe

>>85937459
>Truth be told I think Justice League is going to determine if WB wishes to continue with this entire universe
Yeah, regardless of whether it fell short of expectations Suicide Squad alone isn't going to be as big a factor as Justice League. They're setting themselves up for failure, though. They're definitely going to want Avengers numbers for JL, but it doesn't have the same hype momentum that Avengers had. It had the benefit of having 4-5 movies to build it up, all of which were huge financial successes and had a good degree of critical success. So far, none of the movies in the DCEU have really done as well as the MCU movies did and haven't attracted the same level of excitement. If that wasn't enough, they already blew their teamup load on Batman vs Superman- those are the two big names that would get asses in seats and you already threw Wonder Woman in there and it still didn't do that well. Now Justice League's big draw is "see these three together a second time, plus a few others you may not be as excited about."

>>85932841
Hulk lost money, Cap made 370 on a 140 budget (so it had about 45 million to pay marketing with, then another 108 million from home video sales - most of which goes straight to the studio), Thor made 449 on a 150 budget, so even more, then another 80 million from home video

Suicide Squad is currently on 638 on a 175 budget, so even if those reshoots were as expensive as people think, it's probably cleared budget and marketing now, but it may be paying off some costs from BvS, which was said to have barely turned a profit because it cost so much (which is credible, since it went for page 1 rewrites after filming started)

all of these movies have one thing in common - based on their opening weekends, they underperformed throughout the rest of their runs because they dropped off relatively fast, but Suicide Squad is underperforming relative to that opener about as poorly as Incredible Hulk did

genuinely 50% of the gross does go on distribution costs, because it's a hugely inefficient way of getting media out, because it's basically a prehistoric business model at this point, which worked a lot better when every theater was packed every night and even during the day and movies were only expected to last a week

but you love it

>meme maths

lern2productionanddistributioncosts

seriously it's all very well documented, you shouldn't even be in here if you don't understand it

>>85937677
>If that wasn't enough, they already blew their teamup load on Batman vs Superman
That's really the biggest sign that the DCEU is in big trouble. Those are two of the most recognizable characters in pop culture and this is the first time they've been together in a major live action movie. That alone should've been enough to draw a huge audience but they still fucked that up.

what are you talking about? the movie topped GOTG week ago

>>85936998
>hurrr durrr there is no such thing as an ensemble movie

>>85938441
That was part of the joke. I wish I could've at least gotten a chuckle out of you.

File: 1469628936673.png (24KB, 321x322px) Image search: [Google]

24KB, 321x322px

>flopped
Didn't it hold #1 at the box office for like, 4 weeks due to fuck all else coming out in August? I haven't seen the numbers, but it's probably in the black by now.

It didn't flop.

>>85937749
But how much of those costs are even costs? I mean, it's not like Disney is actually spending money when they advertise Marvel movies on the Disney Channel or when Warner does the same to Cartoon Network. They're just shuffling money around.

>>85938525
Thanks to Hollywood Accounting it'll probably never be officially in the black, but anyone claiming that number is WB's internal metric of success is either ignorant or trolling. Not too long from now it'll be in the worldwide top 100. It's already #77 domestically.

>>85938472
sorry fampai, I'm just used to MCUcks insisting that every character in a movie needs a series of prequels.

>>85938745
Yeah it's pretty annoying how the same people who say "Batman needs a solo film" we're also saying "ugh we're being shown the Wayne death scene again?" They're super inconsistent.