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Microsoft made Xbox Console to 'stop Sony'

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Microsoft entered the console business to take on and defeat Sony after the PlayStation manufacturer refused work with the company, the former VP of Windows sales has claimed.

According to Joachim Kempin, Microsoft set about creating the Xbox hardware so that Sony didn't achieve the kind of dominance on televisions that Microsoft enjoyed on PC.

"Sony was always very arm's length with Microsoft," Kempin told IGN.

"Yeah, they bought Windows for their PCs but when you really take a hard look at that, they were never Microsoft's friend. And Microsoft in a way wanted them to be a friend because they knew they had a lot of things we could have cooperated on because they are, in a way, an entertainment company, you know?

"I mean, at least a portion of Sony is and they had some really good things going there, but as soon as they came out with a video console, Microsoft just looked at that and said 'well, we have to beat them, so let's do our own.'"

Kempin added that after the company failed to find a PC manufacturer to build the new console, they took to the job themselves – basing it off of what it had learned from Sony.

"The [PC manufacturers] were smart enough not to bite, because they studied the Sony model and saw that Sony could not make money on that hardware model, ever," he said.

"So they supplemented it with software royalties, and Microsoft copied that model."

http://www.develop-online.net/news/microsoft-made-xbox-to-stop-sony/0113997
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>>386512123
Yes and? this is old news
>>
>>386512123
well they aren't doing a very good job of it.

Its just strange for a company to enter a market purely to stop another company, that's not really healthy. Sony didn't want to stop Nintendo, they did their own thing and didn't do smear campaign against Nintendo like Microsoft dose to everybody else
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>>386512123
Sony went into the console business to fuckup Nintendo and they did gj
>>
>>386512817
What are you on about Sony and Nintendo hate each other after Nintendo dropped the deal they had on a cd based console Sony would manufacture.
>>
>>386512834
>believing in game industry lies
They wouldn't just throw into the trash a functional prototype for a console
The fact that some pc developers liked the Play Station and started doing ports for the console was another reason of why Microsoft made the Xbox
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>>386513114
Sony was trying to gain the right to Nintendoes main IPs, the LoZ and Mario through that deal. Which would have more less mad Nintendo a subsidiary of Sony at that point.
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>>386513494
It's documented just google it for crap sakes. Also the ad campaign in the n64 ps1 era was vicious as fuck how old are you?
>>
>>386515473
I am not arguing that I am just saying Nintendo and Sony don't like each other and that may indeed be one of the factors that caused them to fallout.
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>>386512123
You are a fanboy.
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>>386515701
All hail Sony. Sony is life.
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>>386512123
Microsoft and Nintendo don't like Sony, and now Microsoft and Nintendo are doing crossplay while Sony's sorry asses are left out. Feels good.
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>>386513494
It fucking public knowledge that Nintendo was going to team up with Philips for a new console after Sony told them to fuck off with their SNES+PS hybrid.
Thread posts: 13
Thread images: 1


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