Why does this happen EVERY. FUCKING. YEAR?

Because Steam is a wildly popular platform and there is a literal fuckton of people scrambling because of the sale?

It's not exactly rocket surgery.

>>381467514
but they should expect and plan for the massive load instead of just letting it crash.
I'm sure there's more to it then that but still

>>381467810
There is more to it than just running to Target to buy some more internet. Infrastructure is expensive. Valve isn't it's own ISP, so they still have to go through providers to hook them up to the internet.

They could either spend a fuckton of money to make sure their servers are waaaaaay overkill for 99% of the year, or they can just tell people to chill the fuck out for an hour.

>>381467324
>XID
please find the nearest tree and hang yourself

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Does it matter? Not like there's any rush to grab games, the prices will stick until the end of the sale

because you and 12 million other chimps are currently hammering the F5 key as hard as you can

>>381467324
Because valve doesn't need the hardware on no sale days.

because valve doesn't give a shit about customers and has never upgraded web servers or implemented a store CDN

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>>381467324
Because Gabe hops on the store every year to make sure it's working properly.