ITT we come up with the demo ideas for games. Rules: you have

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ITT we come up with the demo ideas for games.
Rules: you have to think of a demo that does not have a sudden 'that's it for this demonstration' kind of restriction, shows the game's strong sides without giving away too much and gets the player to want buying the full game.

Example. Minecraft: no monsters, no adventure side, no challenge; endless roaming, showing off the world, free building, calming music.