>new indie horror game released
>people and critics go "hey that's an ok game i like it"
>the living tombstone goes "hey that looks like a good fanbase to pander to"
>they release a song, becomes massive hit, fandom reaches out to new members and radicalizes existing ones into fanart-creating monsters
>matphat goes "hey that looks like a good fanbase to pander to"
>laughably terrible "theories" based on pure coincidence released, radicalized fanbase becomes rabidized
>as 5 cash cow sequels are created over the span of a couple years the fanbase gradually dies down and becomes an ironic meme
>new indie horror game released
>>381155762
it's another cancer triforce
the other two are fnaf and undertale.