>little timmy wants the xbox so he can play the latest call of duty
>his grandmother goes into the gamestop
>I can I get an x bocks?
>sure were you looking for the xbox one, xbox one s, or xbox one x?
>which one costs the least?
Is Microsoft stupid? The Wii U already proved that adding letters to the name of your last console will confuse people to the point of not actually knowing it's a new console.