GIGANTIC.

when i saw this commercial(back when i used to watch tv) i didn't know the song was about black cock fetish but i fucking hated it and it always stuck in my head vividly

later on when i was reading about all those gen x poser bands and my friend told me what the song was about i remembered and felt gross

>>87134740
yeah but Bossa Nova is a good album.

>>87134740
>I hated it

That's the point. Advertisements don't need to make you feel good to be effective they just have to grab your attention and to do that they have to elicit a response. Whether it's a positive or negative response is irrelevant. The one thing they don't want from the viewer is indifference.