Can someone explain to me what how the licensing issue came about

Marvel wasn't always owned by Disney. When it was its own thing, it sold numerous of its superhero IPs to film studios, including Spider-Man to Sony.

In 2016, Kevin Feige approached Sony and rented Spidey for Civil War (BvS was coming) in return of Iron Man in Sony's new Spider-Man.

marvel sold movie and merch rights to sony in the 90's when they were on the verge of bankruptcy

>>85032333
Trips of truth.
Although I thought they actually did file for it at one point?

>>85032178
>>85032333
So, as far as films go, Marvel wasn't doing so well with its own productions until Avengers Assembled started with Iron Man (2008)?

>>85032105
God, I miss that costume. How did they get it so right?

>>85032540
They were nearly bankrupt. Sold off Blade, X-Men, Punisher, Ghost-Rider, F4, Spiderman, Hulk and probably more that I'm forgetting.

>>85032627
Damn, had no idea. Thanks for clearing it up guys!