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The Mummy Foreign Market

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Thread replies: 104
Thread images: 22

Can someone explain to me in detail how a film like this can flop in the domestic market but be pretty successful in China?
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>>84311431
Tom Fuckin' Cruise pal and don't you forget it
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>>84311431
Can't bruise
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>>84311431
Because the Chinese version has chinese people in it and much like niggers they will see anything western as long as chinese people are in it
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>>84311460
can't refuse

>>84311431
daddy know how to resurrect dat mummy.

>>84311467
At this point, it's Risky not to do Business with TC.

>>84311431
>Tom "Three Front Teeth, Gunna Make You Queef" Cruise
>>
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Why are mummy threads always so comfy, even when people try to shitpost about how bad the move is.
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>>84311431
If you sink enough money into a project, it will make it's money back eventually
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>>84311467
>Titanic
>Avatar
Ask us how we know you're retarded.
>>
>>84311936

I wanna drink her bath milk yeah I know that's Cleopatra, shut up
>>
domestic market has always been overated
american domestic markey has destroyed countless of movies with retarded test screenings
finally the age of the domestic market is over
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>>84311637
Can't bemuse
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>>84312071
JC is that you?
>>
>>84311431
worldfags can still be tricked by a famous actor to see shit. they're not patricians like burgerbuddies
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>>84311936
I just saw it today, anon. It was p. gud.

Fun fact: this is a bastardization of the actual history of Tiye, lesser wife of wife of Ramses III (and their son Pentaweret). Tiye murdered him and to put her own boy on the throne. She even prayed to Set first hoping he would help her. Their conspiracy failed and all involved were executed. Pentaweret was the only one mummified. Tiye and and the rest were cremated. Then their ashes were scattered to ensure they had no chance of an afterlife.
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>>84311431
chinks are several decades behind us in cinematic development. they weren't even allowed to watch anything except communist propaganda videos until a few years ago. OF COURSE they eat this shit up! we did too until we got burned out and demanded the studios do better. but chinese are smart, they will probably figure it out a lot quicker than we did and then hollywood will have to actually start trying again.
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RLM actually explained this pretty well.

It's a movie designed for people who don't speak english. It also has Tom Cruise in it, instead of an actor who's currently popular in the U.S. The chinese will recognize the name "Tom Cruise" before they recognize Chris Pratt or something. As far as they're concerned, Tom Cruise is "big american famous movie star".
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>>84312491
>chinks pirating all our shit
>chinks never seen western movies until recently
Pick one retard
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>>84311936
Because Tom Cruise is enjoyable, Sofia Boutella is adorable, and Mummy always is a guilty pleasure at best.
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>>84311936

Why is she so cute bros
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>>84312853
>RLM
reddit lives matter?
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>>84311936
>>
>>84311431
China has four times the population of America, everything is successful there
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>>84314752

Power Rangers wasn't
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>>84311500
Are your friends autistic?
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I see 3 reasons:
1. Americans don't like Tom Cruise coz of scientology. Rest of world doesn't give a shit, and still remember his impossible missions or Top Gun nostalgia.

2. Americans love american-based comic heroes. Rest of world is BIT bored of them, so they welcome everything else too.

3. It is "Mummy" afterall. in nearly 100 years there were like 15 or so movies. This is (un)ironically one of least used theme among horrors or monsters.

These are actual facts why it goes well overseas.
To prove it, here are recent results from my country. WW opened with 64k viewers, Mummy with 73k. In 3 weeks WW gathered 215k, Mummy in 2 weeks 190k. Really, despite being railed by critics and unfavorable reviews, at this rate Mummy actually may overtake WW here soon.

Now my personal opinion. Although movie isn't great or flawless, still liked it a lot. Loved how they took original 1932 romance theme, but swapped and changed it a bit. Even that quote in begining is straight from Boris Karloff movie. These, combined with amazing setups, props, decorations and stunts, that stand out in greenscreen GCI fest you see nowdays totally makes up all the chaotic flaws movie suffers. Fair 7/10 overal. Top5 mummy movies, right next to 1932 original, 1940 Mummy Hand, 1959 Hammer Films one and adventure-comedy from 1999.
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>>84311431
newfags
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>>84314409
Because she's a beautiful person on the inside as well.
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China loves shit flicks. They're making one now that stars Steven Seagal and Mike Tyson.
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if it ain't broken....
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>>84315736
That sounds like /tv/ would watch it.
Seems like China has good taste.
>>
money laundering.

I hear cinema chains in china inflate ticket profits for big films they think are gunna be big hits.

That's how they launder their dirty money. Bu they have been caught out because the mummy is a flop and thats why we see china make such "big box office". KEK
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>>84316621
Brendan wouldn't know a broken marriage if his own wife complained of not having enough money to get her jungle fever fix.
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I'm glad it did somewhat OK overseas because the world needs more Sofia Boutella. A lot more.
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>>84311936
Anaksunamun was far hotter.
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>>84317971
Nope.
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>>84316753
not only, take a look. compared few countries where both movies had data available.

"Mummy" had better opening in 17 cases, WW only 10.
As expected, people were just more intrested in something else than capeshit. Later WW outruns it on longer run, coz of "long Legs" effect, which Mummy stand no chance, getting railed.
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>>84311500
I didn't see it because the trailer was shit and Paint It Black was used horribly.
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>>84317986
>dat HGH jaw
wtf
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>>84315736
That sounds fucking great.
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>>84311431
foreign markets love our old celebs. Tom cruise and Vin Diesal are huge over there. Every fucking vin diesal movie makes money overseas. Same with Tom. Hell fate of the furious kinda bombed in the USA but foreign gross pushed it over 1 billion
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>>84311431
https://www.youtube.com/watch?v=fR3PeKPt9V8

why aren't you watching the most kino movie reviewer bros?
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>>84317986
Why not both?
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>>84318197
You know what? You're right. I love Sofia but Patricia Velasquez was very hot as well.
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>>84316704
>>84318111
https://www.youtube.com/watch?v=t5lSUIgeLng
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>>84311467
>they will see anything western as long as chinese people are in it
Wrong. China wants to see white faces. They're 'merica crazy in the special economic zones.
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>>84311431
I lived in asia during the 90's and tom cruise would always come over to advertise the movie and make appearances and people would go apeshit trying to get in just to see him.
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American here. I love tom cruise movies but I dont have a good 3 d movie theatre around me. I still plan on seeing it. Plus a lot of americans are trying to save money fir housing.
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>>84314877
>well filled with mercury
>can see down into it

Maybe the Chinese watched this movie because everyone went to the theater to rage autistically.
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>>84311936
>>84314390
>>84314734
>>84314827
>>84314877
>>84315068
>>84317878
>>84317986
giv mummy gf
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>>84318746
3D is wasted here. Really, almost unnoticable. Shame coz it had huge potential. Not sure about IMAX 3D tho, but I guess it fails too.

In addition big part of movie takes place in very dark areas, 3D makes it even darker. Hard to see anything at all.
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>>84318333
>They're 'merica crazy in the special economic zones.
Literally knockoff Japs.
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>>84319017
giv givposter bf
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>>84311431

It was specifically tailored to the foreign market. Every plot point is signposted so as to get round problems with comprehension, the cast is as diverse as possible, the lead is a world-famous actor to lend it weight, and it's a stupid flashy special effects driven flick that appeals to brainless teens in any language.
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>>84311431
>How a film like this can flop in the domestic market but be pretty successful in China?

US population: 325 million

China population: 1.4 billion

25% of all US moviegoers are Latino, they are only 17% of the total population

19-39 year olds make up 45% of US moviegoers, they are 25% pf the population

225 million American's went to the movies at least once in 2016

30 million American's go to the movies at least once a month, this is the core group of moviegoers

Of that core group 65% are male

The US percentage of non-white moviegoers is rapidly increasing. In 2016 more non-whites attended movies than did whites. In this group adult Latinos and teen blacks make up the largest percentage

Most "Blockbuster" films in the US are viewed by more females than males, 60% female, 40% male


In 2016, 1.2 billion Chinese went to the movies at least once. 760 million attended a film at least once a month

In China the male, female moviegoer ratio is 50/50

So more than twice the population of the United States attends movies in China every month

That's why China matters

Add India to the mix and the US market is really a non-issue

India has a population of 1.4 billion and in 2016 movie theaters sold 6.5 billion tickets

In 2016 the US theaters sold 1 billion movie tickets
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>>84319126
ok
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Asians respect their elders. They're just indulging grandpa Tom's fantasy.
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>>84311431
It is also has good earnings in Russia.

Mummy total - $13,739,897 (3rd after china and korea).
Wonder Woman - $6,620,423

Not everyone interested in capeshit as america.
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>>84317971
She was indeed hotter.

But only by a small margin, and she's not an immortal mummy that wants to turn you into a god of life and death and to be your queen.
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>>84319798
generic pretty girl like thousends. Sofia got something fascinating about her unique facial features... and oh God how she moves (0:38 !!!!)

https://www.youtube.com/watch?v=gguOffpsImU
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>>84319256

Indians mostly watch their own movies, tho. Bollywood has been the biggest film industry in the world for some time now, if China makes a serious effort to build a movie industry of its own, the US will become as relevant as Slovakia.
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>>84320683
I wish other women were as athletic and agile as her.
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>>84320904
and still cute and femine enough, not bulky weightlifters
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>>84311431
Anyone here listen to Hollywood Handbook? The most recent episode was absolutely savage toward the Dark Universe.
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>>84320961
This. She's athletic but she's not too muscular, she can still pull off the innocent/cute/nice girl look. And she's genuinely a warm, kind person, which is rare and beautiful in itself.
>>
>>84311431
It did ok based on Cruise's name alone because he's pretty well liked over there (probably 'cause he's a fellow manlet), but it mostly had a good opening and faded away. It didn't do nearly as well as movies that were actually saved by China. According to BOM, it made about the same as WW.
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>>84320898
Stop bullying Slovakia senpai, SLM
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>>84319709
Mummy is doing good in Russia because Brendan Fraser's Mummy were big there.
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>>84318201
what a salty faggot
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>>84318187
watched up until he showed the trailer and no he's a violent retard
>>
>>84311431
The people are stupid, racist and stingy
Throw in a token chink who stacks some Ws and you'll make close to 1B
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>>84314877
>>84314827
>>84314734
>>84314390
>>84311936
>>84315068
>>84317878
>>84317986
>>84319126
Berber women are superior
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>>84322016
Woman. Singular. Sofia Boutella is superior.
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>>84314986
You cracked the code
mummy......aliens
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>>84311431
Ching-chong has nearly 4X the population of burgerland.

A so-so movie in ching-chong land means 4x the audience share that a so-so movie in burgerland at the worst... but many movies are now specifically tailored not to be "good" so much as to be appealing to the wider ching-chong demographic of short-attention span low-IQ peasant kids who will go see anything with a gimmick.
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>>84322036
This desu famalamam
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>>84322455
How long would any of us last against her in the ring?
I know pic is from a dance movie but still.
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>>84322305
>to be appealing to the wider ching-chong demographic of short-attention span low-IQ peasant kids
Who the fuck thought it would be a good idea to give those chink fuckers money?
>>
>>84311431
They really need dumb movies to forget for 120 min that they live in a toxic country with the worst of capitalism and communism at the same time.
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Cruise has given us many kinos, its ok if he makes shit movies every now and then.
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>>84322633
>>84322689
in all sincerity, these.
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>>84322305
>A so-so movie in ching-chong land means 4x the audience share
No, because a much smaller percentage of people in China go to the movies than in America. And an even smaller one goes to foreign movies.
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>>84321549
Unlike WW, it hasn't been extended for another month though because it literally dropped 90%.
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>>84314547
I'm curious too. What or who is RLM?
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>>84322495
>Taking average 4chan men, not supersporty fit guys.
probably she would jump all around till we get exhausted... then finish us.
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>>84323251
Would make for a fun youtube channel actually.
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>>84314547
>>84323077
Red Letter Media.
>>
>>84323251
I hope she wraps her thighs around me in a chock hold.
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>>84311431
Star power. Chinese people care more about American celebrities then American movies.
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>>84324813
She wouldn't let go until you'd stop struggling. Are you prepared for that?
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>>84324904
>Implying anyone wouldn't
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>>84324904
sure, prepared as never!
>>
The Chinese market is filled with depressed and bitter Chinese people looking for escapism on a massive scale. They eat up EVERY single Hollywood blockbuster, because the Chinese film industry is even more stagnant than the American film industry, and offers no escapism either.
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>>84311431
It's a well known fact that mainland Chinese people are horrible, so it stands to reason that they would like horrible movies.
>>
For the Mummy:

insider here. AMA if you really want to.

In terms of takehome to the studio, its at 108millions total.

This is our factoring of marketing into the budget, then including how much of each ticket sale is our nut per region and per day/week since initial release date.

Its at 108 true dollars. It needs to bring in 17 million more at about 25% overseas take and 28-33% domestic take, between now and when the final theater DROPS it.

So looking at boxofficemojo now (which is actually fairy close to our internal numbers as of this morning) and knowing domestic is basically dried up (lucky to get 65 mill)

We need to see

Domestic: 65mill
Foreign: 278mill

It's going to be close, but any penny over above is true profit.

Tom Cruise movies do extremely well on VOD/REDBOX/STREAMING ETC, plus theirs already a deal in place with the airlines and many major hotel chains.

My expert opinion is itll hit its nut by the skin of its teeth, then cash in a nice amount in rentals etc - is it enough to continue the series? That's way about my pay grade.

t. consultant analyst (AMA if needed)
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>>84312393
hmm... intrigued by this started research, but wiki says Tiye was wife of Amenothep III and they actually found her mummy.
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>>84331779
hmm looking at boxofficemojo, says
Domestic: nearly 69 milion... I guess it got chance to hit 75 mil domestic?
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>>84317995
>Later WW outruns it on longer run, coz of "long Legs" effect, which Mummy stand no chance
Also known as "It's a better film in everg way but since I'm a Pooindaloo shill I will deny truth"
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>>84311431
He's Tom Cruise and the movie seems fun.
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>>84315068
Hrrmph! How dare they cast this WHITE WOMAN as an Egyptian queen!
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>>84333685
How many times it's been mentioned? She is from Algeria, literally same geographical latitude as Egypt. Also many WEALTHY ancient egyptians were closer to current Arabic that deep-african black people.
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>>84333540
nothing to deny. Mummy indeed had better opening in mostly cases, but as bad movie it had no "long legs".
WW started relativly worse, but with good words coming about it, grew on and on.
Thread posts: 104
Thread images: 22


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