Bad Marketing

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Marketed as a psychological thriller but was really a comic book movie

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>trailer markets it as a high-octane action movie where Neeson fights wolves
>is actually a fairly cerebral survival thriller where they're running from wolves most of the film

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Remember The Lure, that Polish thing about mermaids

On the right is the Polish poster

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>The talking kangaroo only appears for a brief dream sequence

Blackhat, they sold it as an action movie with thor in it...

>>84075349
Yeah, number of people who took their children to see Chappie, thinking that it is new Johnny 5, must have been quite high.

>>84073168
They made the right call with this one.

Lots of people probably wouldn't have bothered with it if it was marketed as a romance. I know I only went to see it because it looked spooky and Del Taco was behind it.

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https://www.youtube.com/watch?v=JzYllBpl-9I
To be fair, I wouldn't know how to market this movie, but it seems pretty cruel to present a movie about a pedophile rapist as a light hearted mid 90s romcom.

>>84075403
It was a fun movie but what were the pollacks thinking with that dollar-bin poster?

>>84076008
>They made the right call with this one.
>Lots of people probably wouldn't have bothered with it if it was marketed as a romance. I know I only went to see it because it looked spooky and Del Taco was behind it.

this
They got a few shekels out of me because I thought it would be spoopy. If I knew it was a gothic romance I would not have bothered. Their mistake was having that big of a budget for a gothic romance and still having box office poison for stars.

>>84075744

Go watch it and do a shot every time they say g'day mate.

RIP

>>84073168
Most of these are examples of good marketing. By lying about the product they got far more people to go see them than if they had been honest.

>>84077229
Ita more of misleading marketink than bad one.
I can also think of Let thw Right one In, which was marketed as a horror movie too.
There are tons of non horror movies marketed as one now that I think of it

Bridge to Terabithia
>tfw the trailer made it look like another Naria cash in

>>84073168
it's even more hilarious when 5 minutes into the movie Mia literally spells it out loud to the audience that "It's not a ghost story, it's a story with ghosts in it"

>>84075349
But Chappie was literally that.
Just a very confused robot.

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>fantasy movie about monsters and sheeit
>just market me as a generic slasher film senpai

>>84073211
More like a comic book movie if it was framed as a family based drama

>>84075744

What

How did they get away with that?

>>84080354
it's both

>>84080499
The absolute madmen