Modern Magic Setting Hooks

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Help me out here, /tg/.

I am writing up a GURPS modern fantasy setting. It is set on modern Earth (2010's), where magic became revealed to the public during the late sixties or early seventies. Now, we have access to Ritual Path Magic (for people who know GURPS), basically.

There are no dwarves, elves or any other sapient race other than humans in this setting - but there are magical animals. Proper enchantments (magic items) are very expensive, so people rely more on rituals (which are more temporary if not instantaneous). Magical tools to cast rituals (like foci, grimoires, places of power, human sacrifices, etc.) are in hot demand, driving some political and economic manoeuvring. Non-mages can buy charms and elixirs (disposable pre-cast rituals that have been infused into some consumable) on the magic market to effectively cast spells.

Point is, can anyone offer some ideas for adventure hooks or campaign starters? Try integrating local history, headline events, urban legends, and so on into some magical stuff.