I Love Bees

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Back before Halo 2 came out, the game was preceded by a marketing campaign that became famous for being one of the first times an ARG was successfully used in a product launch. It was a doozy. The audio clips were surprisingly well acted for a fairly obscure marketing stunt, it plays out like a live radio drama.

The story of the ILB ARG is some fascinating history actually https://en.wikipedia.org/wiki/I_Love_Bees

The website that was used to move the ARG along as people found out how to unlock the next level is still up, still counting down to 2552, the year the game takes place.

http://www.ilovebees.co

Enough jibber jabber, the end result was the few people who made it to the end of the ARG (which required leaving the house and picking up payphones that would ring at a certain time the check in etc) got given a special very limited now very rare DVD containing all the results of what they had done. Here is that DVD.

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