aren't we all just addicted to pleasure?

Yes. Even if that pleasure comes from feeling good about feeling bad.

>>9117477
We are all hankering after pleasure. The living entities, like the Lord, are full of consciousness, and they are after happiness. The Lord is perpetually happy, and if the living entities associate with the Lord, cooperate with Him and take part in His association, then they also become happy.

The sage feels transcendental pleasure in the gradual advancement of spiritual culture, whereas the man in materialistic activities, being asleep to self-realization, dreams of varieties of sense pleasure, feeling sometimes happy and sometimes distressed. Sensual pleasure is materialistic in nature, and thus is temporary and ultimately unsatisfying and does not bring happiness. Transcendental bliss however is very satisfying, ever increasing, and fulfilling.

I believe that everything we do is for fun, ultimately. Maintaining habits is a lot of fun. We should choose our habits wisely.