BROCKMAN, KALLA (SCIENCE ARTICLE): 10 MINUTES OF TALK LESSEN

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>Durably reducing transphobia: A field experiment on door-to-door canvassing
http://science.sciencemag.org/content/352/6282/220.full
https://archive.is/7GAoL

>Abstract:


Existing research depicts intergroup prejudices as deeply ingrained, requiring intense intervention to lastingly reduce.

Here, we show that a single approximately 10-minute conversation encouraging actively taking the perspective of others can markedly reduce prejudice for at least 3 months.

We illustrate this potential with a door-to-door canvassing intervention in South Florida targeting antitransgender prejudice.

Despite declines in homophobia, transphobia remains pervasive.

For the intervention, 56 canvassers went door to door encouraging active perspective-taking with 501 voters at voters’ doorsteps.

A randomized trial found that these conversations substantially reduced transphobia, with decreases greater than Americans’ average decrease in homophobia from 1998 to 2012.

These effects persisted for 3 months, and both transgender and nontransgender canvassers were effective.

The intervention also increased support for a nondiscrimination law, even after exposing voters to counterarguments.