When confronted with the truth, believers do not want to hear

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When confronted with the truth, believers do not want to hear about it. They want to remain in the magical world of fantasy where they think they can notice improvements in their products, often arrived at by making tests without adequate controls or understanding of the problems involved. One of the prime tools in creating such a faith for the average consumer is by capitalizing on fear and ignorance as in many other things that aren’t readily apparent. There is fear that the product currently in use is not good enough. There is ignorance because most people do not have scientific knowledge in this area and lack adequate tool to prove otherwise.