This is the 3rd year in a row that the same exact date, September 23rd, has been meme’d as a doom date. The 2016 round was eventually tied via hundreds of videos released on the Renee M youtube account (since deleted) and related accounts, to a satanic/fringe-Christian cult that was having it's members meme the date. It's exactly the same every year. If you didn't know, now you know.
2015
https://www.youtube.com/watch?v=U7BU3SmyZC8
https://www.youtube.com/watch?v=pqNu-I-3m-Y
https://www.youtube.com/watch?v=H1AmgcZQlUw
https://www.youtube.com/watch?v=HB09F2PdXMw
https://www.youtube.com/watch?v=bpYC8Jwosl4
2016
https://www.youtube.com/watch?v=sSYafB6NNTY
https://www.youtube.com/watch?v=KQogO6t7Oy8
https://www.youtube.com/watch?v=lMwF2-Zx06U
https://www.youtube.com/watch?v=9PvO2YKROF8