The Alt-Right’s Rebranding Effort Has Failed

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https://www.theatlantic.com/politics/archive/2017/08/alt-right-charlottesville/536736/

>Some members attempted to pivot away from overt racism. Charlottesville shows that they were always white nationalists.

>The alt-right movement has sought over the past two years to rebrand white nationalism, lifting it out of the obscure corners of the website Stormfront and elevating it into the mainstream political discussion.

>“Going forward we’re going to have more tightly controlled rallies and demonstrations,” he told me by phone from an alt-right afterparty for the event. Spencer said this was not his event. “I accepted an invitation,” he said, from the rally’s organizer, Jason Kessler. Spencer’s name was on the flyer for the event.