DITCH GOOGLE TODAY

File: Captura de Tela 2017-08-14 às 09.42.42.png (102KB, 495x736px) Image search: [Google]

102KB, 495x736px

>An under-the-radar startup funded by billionaire Eric Schmidt has become a major technology vendor for Hillary Clinton’s presidential campaign, underscoring the bonds between Silicon Valley and Democratic politics.

>The Groundwork, according to Democratic campaign operatives and technologists, is part of efforts by Schmidt—the executive chairman of Google parent-company Alphabet—to ensure that Clinton has the engineering talent needed to win the election. And it is one of a series of quiet investments by Schmidt that recognize how modern political campaigns are run, with data analytics and digital outreach as vital ingredients that allow candidates to find, court, and turn out critical voter blocs.

>He explained that the Groundwork and its parent company, Chicago-based Timshel—which according to its website is named for a Hebrew word meaning “you may” and is devoted to “helping humanity solve our most difficult social, civic, and humanitarian challenges”—are “all one project, with the same backers,” whom he declined to name.

>The 2012 campaign’s analytics team constructed a complex model of the electorate to identify 15 million undecided voters that could be swayed to Obama’s side. They drew on databases which compiled a comprehensive record of voters’ interactions with the campaign—Facebook pages liked, volunteer contacts, events attended, money donated—and assigned them a score based on how strongly they supported Obama.

>Those carefully constructed models and databases paid dividends for everything from advertising and campaign fundraising emails—which were rigorously A/B tested to determine the optimum wording and design (subject lines that said “Hey!” were found to be annoying but effective)—to voter polling and get-out-the-vote efforts on election day.


They are milking your rage, to analyze you to the death, and they are giving all your data to the democrats. GET AWAY FROM GOOGLE.