Is the MSM cable news fucked either way?
It will only be a matter of time until the money shifts to where the eyeballs are at. They are celebrating their rise in ratings, yet they can barely break 1 million daily viewers.
Meanwhile, solo news guys in front of a web cam break 1 mill+ views daily and the bigger content creators break 5 mill+ daily.
Pic related.
Source: http://variety.com/2017/tv/news/cable-news-ratings-cnn-fox-news-msnbc-q2-1202479416/
Article uses nielsen data.
Web traffic to sites e.g. cnn.com still bring in numbers. But flagship programs on cable are in the shitter. I assume that's where the hearts and minds are won.
Advertisers are aware that the broad scale ads arent nearly as targeted on traditional tv as they are online. Why would you waste your budget selling "life alert" to demos that rarely fall down a flight of stairs