what went wrong?

Focusing on the world market instead of domestic market.

>>13910000
Chek'd
Also e9x.

>>13910000
Bloat. Pandering. Popularity.

>>13910010
E9X > F3X (fugly) , E36 (garbage quality) and E46 (subframe)

3 Series couldn't stop munching on the doritos in the 90s, got fat.

highly successful branding meant retards will still buy their cars because here convinced they're "the ultimate driving machine", so bmw lost the incentive to keep innovating and improving

Kinda interesting how everything after the E30 looks kinda similar.
E30 and older look massively different in my opinion.

Trying to appeal to Chinese. No culture has worse taste. The most disgusting example was when Rolls Royce introduced some fucking edition car for the Chinese market.

ameriblobs

>>13910029
This. It's more about image now than the driving experience

File: where's my fucking prozac.jpg (39KB, 450x371px) Image search: [Google]

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They hired your dad and realized people buy the badge, not the car.

>>13910000

BMW started focusing way too much on car gadgets, and not nearly enough on styling.

With the exception of the 4 models, every fuckin BMW looks the same.

what a joke.

I can't wait till American muscle fucks Germany up. It's happening.

File: CHING CHONG PING LING.jpg (187KB, 1600x1200px) Image search: [Google]

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>>13910043
>The most disgusting example was when Rolls Royce introduced some fucking edition car for the Chinese market.

Say hello to the Ferrari 599 GTB Fiorano China edition