>Made trap music mainstream with shitty Miley Cyrus collaboration.
>Made multiple songs with big artist afterwards. (Rihanna,Jayz,Kanye)
>Signs a rap group. Rae Sreemurd
>The group blows up and has a number 1 song
>Made a song with Beyonce that was number 1 on the billboard
>Made a song with Kendrick Lamar that was number 1 on the billboard
This guy is the trap Rick Rubin. Anything he touches launches into the mainstream. How does he do it?
Money and marketing, just that.