Is horror a dead genre since movies can do it so much easier and the general populace is much more desensitized?
How do we save it?
Identify what is horrific about modern life.
For Lovecraft, in the era of unexplored oceans and territories and religious superstition, he poised a noumenal realm of malevolent gods whose earthy representatives still lurk terrifying but usually hidden from sight.
For that Japanese guy who wrote The Ring, it was early tech (videotapes etc) and the notion of technology having the potential to be cursed as well as beneficial to one's indolent lifestyle.
For Ligotti, it is advanced capitalism and the modern corporate workplace, wherein mysterious managers lurk behind frosted glass ready to cull another batch of employees and co-workers who use any means possible of attaining a more superior rank.
Now, for you, dear Anon, it is surely the Internet and its capacity to know everything about you, to reduce your existence to a form which you do not feel resembles you, or even imitate you in a way that is beyond your control, it is also multiculturalism and the waves of subhuman shitskin scum destroying urban environments from Sweden to Austin, Texas (Lovecraft touched on this theme in a roundabout manner), it is an advanced culture which fears no war or invading force who, despite the lack of immediate threats, has pursued ideologies promoting degeneracy and the aggressive pursuit of Fun (TM) rather than more noble ideals, it is the implosion of the traditional family and the reduction of each citizen (read: consumer) to an isolated, demoralized hoarder of solitary pleasures, it is me unsheating my katanaandCHOPPINGYOURFRIGGINHEADOFF*blood spurts from your neck stump*hehe kiddo nothing personnel *wiped blade* *sheathes katana* maybe you'll learn not to Mess With The Best next time hehehe