Is HWNDU Art?

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For those of you who don't know, "He will not divide us" is an exhibit installed by Shia Labeouf located at the Museum of the Moving Image. It is a 24/7 livestream camera with a microphone and is available to anyone passing by. It has caught the attention of reddit, trump supporters, twitter users and /pol/ and has been raided everyday to the point where they put up a barricade (wall) and have "banned" several people with opposing views of the meaning of the mantra. The mantra being "He will not divide us" is printed in bold, capitalized, Helvetica text above this camera and on the website that the livestream is played it is mentioned that this mantra is to be repeated over and over into the camera in resistance and opposition to president Trumps election. You are allowed to say "whatever you want", but this really isn't the case and they will ban you for shitposting even though they consider drones chanting "he will not divide us" for hours on end and occasionally shitposting themselves to be better for the camera. Now of course their phrasing of this unsaid on their website is what will probably what will keep this installation from being shutdown by this law here:

https://www.irs.gov/charities-non-profits/charitable-organizations/exemption-requirements-section-501-c-3-organizations

which basically states that a tax exempt organization cannot influence or oppose ANY political activity. The most they have been able to do is get people to stand on the sidewalk because it's public property and the mic and camera capture what happens there as well.

Is this art? Yeah I know that anything can be considered art with a deluded enough mindset so I guess what I'm asking for is a critique of this "artpiece". What type of art would this classify as? What would you add/ take away from this installation? If the political component were expunged and the mantra "He Will Not Divide Us" taken down, would that ruin this art piece or make it better?