Narrow it down

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Just read a great article by Greg Manchess on Muddy Colors.

What do you think about this?

So, you want to do it all. You want to be able to shift and change and not get cornered. You want to be able to do exactly what you want to do, without getting trapped in a “style.” You better hope to high heaven you even get that far, because in avoiding being trapped, in avoiding being typecast, you’re limiting yourself to the great unwashed bazillions that are thinking the same dang thing.

Sure, you’d like to get work from all over the industry. Comics, book covers, movie posters, children’s books, gaming, etc. First move: decide which one, maybe two, of these areas you really like the most. Do it now.

You already know down deep. C’mon. It’s burning a hole in your heart. And if you really can’t place it, you’d better take a long walk and get it figured out. Until you do, you’ll be all over the board. You’ll be scatter-brained. As will your work. As will any client that might want to use you. And this...this is BAD.

You cannot afford to confuse your potential client. They want to know exactly what they’ll get for using you. You must show them exactly what you do, and will do, for them.

Did you already choose your path or are you still trying to decide? And if you did, why?