I am looking for recommendations on books that give an insight in the development of the advertisingbusiness, starting in the late 1950's early 1960's or books that give an oversight of the periode before that.
Dunno how much this will help but here are some books I've on advertising:
Fables Of Abundance: A Cultural History Of Advertising In America by Jackson Lears
American Automobile Advertising, 1930-1980: An Illustrated History by Heon Stevenson
>>3317266
Look up anything about Edward Bernays, the father of modern propaganda and advertising.
cheers
>>3317266
https://www.youtube.com/watch?v=DnPmg0R1M04
>>3317529
Thanks a lot! Very useful