The Art of War: Weak Points and Strong

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http://www.sacred-texts.com/tao/aow/aow14.htm

In examining the whole Google situation, it made remember something about facing an "enemy". And that is that you must first identify the enemies points of Strength and Weakness.

of note:
>3. By holding out advantages to him, he can cause the enemy to approach of his own accord; or, by inflicting damage, he can make it impossible for the enemy to draw near.
>7. You can be sure of succeeding in your attacks if you only attack places which are undefended. 1 You can ensure the safety of your defence if you only hold positions that cannot be attacked. 2
>8. Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defence whose opponent does not know what to attack
>13. By discovering the enemy's dispositions and remaining invisible ourselves, we can keep our forces concentrated, while the enemy's must be divided.
>14. We can form a single united body, while the enemy must split up into fractions. Hence there will be a whole pitted against separate parts of a whole, 1 which means that we shall be many to the enemy's few.
>15. And if we are able thus to attack an inferior force with a superior one, our opponents will be in dire straits. 2
>16. The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points; 3 and his forces being thus distributed in many directions, the numbers we shall have to face at any given point will be proportionately few.