Sprite Zero

>>313404
>second most successful soft drink company on the planet
>I know more about design then their marketing team

>>313406
It's a personal preference buddy

File: 1491314872223.jpg (41KB, 640x853px) Image search: [Google]

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>>313406
>u can't point out tacky mind-numbing garbage shoved in your face everywhere you go when it's made by people holier than you because when it's made by these (((people))) it's really deep and thoughtful and you aren't supposed to understand it

https://www.youtube.com/watch?v=d47Jibt-EOE

>>313408
This is fuckin' hilarious dude

>>313407
My preference is to say you sound whiny and pompous in your initial post.

>>313581
>>313406
(assuming samefag)
Easily same for you mate

>>313580
it's actually equally as cringey as >>313406

>>313613
No, separate person, but thanks for thinking of me.

The Z kicks out into the terminal of the E with a certain fluidity. I also appreciate the weight put onto the Z, intended to give the SOUND of the word emphasis on the Z. It reads ZZerO.

No denying that the type choice seems odd, but it is strangely satisfying. The thin, lightly weighted completely circular O is another no brainier. It's a zero, for zero sugar, absolute and brazen and takes the form of a numeral. We are denoting NO SUGAR! That's the USP.

There's a lot going on here, and I like it.

File: IMG_0974.jpg (41KB, 1035x302px) Image search: [Google]

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The weight drops from "Z" to "O" in the font


Just like the end user would drop weight.

>>313991
>>313917
i get the idea, but it's hard to pick up on it since weight's of 'e' and 'r' are so similar yet they kind of clash in style and then 'o' suddenly drops in weight