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I pass one of these stores every morning on way to work. The

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I pass one of these stores every morning on way to work.

The typeface annoys the shit out of me. Thoughts?
>>
Also, ridiculous use of bold/regular/light font for the tagline. Why?? These fuckers apparently have over 700 stores in the UK you'd think they could come up with some better shit than this
>>
The spurs seem a bit sharp, but the general shape looks like it's communicating it's idea pretty well. Open strokes [welcoming], fairly geometric [reliable], non-offending.

Everything you want in a local store.

Why does it annoy you?
>>
>>288408

The dividers seem unnecessary, especially for the tagline. As I said, using three different font weights for the tag too.

I think rounder spurs would definitely work better. It just looks cheap to me. Also, dislike the colour scheme

They have 700+ stores so obviously the paying public don't agree with me or give a shit
>>
>>288448
>graphic designer problems
it's kinda funny how much schooling or training in gd changes your view on things - you're able to tell what's lazy/generic and what's not
>>
>>288406
i live about a 3min walk from one of these stores and I have no problem with the logo (btw they have fantastic value for money). Looks inviting, has its identity, looks what a convenience store should look like.
Side note put these stores logos or shop fronts next to a CO-OP / Tesco extra ect. They look more inviting and cheaper. Everything you want in a convenience store.
The Co-op at the moment pisses me off more, less than 8 years since their last rebrand, they are rebranding again, going back to the old... they should make their mind up.

feels like i wrote a review
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