So I got this freelance gig that I have to redesign the logo

Get rid of the banner

Print it off on a business card and hold it in a natural distance

If it looks bad from that far away at that size, it's bad

Your redesigns are of a different style than the original. You didn't specify exactly what the owner doesn't like about them but if I had to guess, the rounded font, the lighter colors and the gloss effect make your versions look more like a cellphone app kind of thing. The original, while looking like shit, gives off a solid "no nonsense, get shit done" vibe. Try to go for that instead.

More importantly, ask the owner exactly what changes he expects of your work. He wants it to look more like the original (which, btw, is vague as fuck) but he also asked you to redesign it so clearly he isn't that pleased with it. It doesn't matter if you think the end result looks like shit as long as he's pleased with it

>>277279
The original has a bit of a perspective going on, like you're looking up at the text/shield. Maybe try that out?

>>277279
Not a technical suggestion but you should ask why he didn't like the redesign, so that you could pinpoint what should be modified. We know there's a creative side on it but you're doing a freelance job

Hi there, i will open a ORGANIC STORE and I wonder if you can help me with some logos ideas and names !!! thanks

>>278511
This
also, clients never know what they want so be ready for that.
or the other nightmare - they want something outdated or impractical

File: goblin.jpg (381KB, 1139x816px) Image search: [Google]

381KB, 1139x816px

>>277354

This.

>>277279
Your redesigns still suck. It's not you, it's the freaking logo.