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proposal?

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got my first big actual project. the budget is $100k (USD) for a website and graphic design for a major brand and magazine.

I've never had to write a serious proposal... just bullshit formality "this is what you get" style shit.

what are big dos and don'ts? got good examples? what do YOU do? what's been YOUR biggest project (money-wise)?
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>>276987
>what are big dos and don'ts?
https://www.youtube.com/watch?v=jVkLVRt6c1U
>>
>>276987
Aren't proposals sent before you actually get the job?
>>
>>277054
I know higher ups there who basically guaranteed it to me if I write a nice proposal. she told me the max budget. the decision is mostly hers.
>>
>>276987
I've worked on sites in that budget range (as the dev).

The proposal should include:
A brief introduction to your brand and what you do, what you specialise in.
An introduction to their brand and what they stand for
The problems identified with their current solutions
Outcomes of research into those problems, what has been identified
What you intend to deliver in detail, how your solutions fix identified problems
How you will measure your outcomes
Timings and costs, in a granular enough way that they can take something out and it won't reduce the budget massively. Don't group things too much, they will question it.

Put together into something nicely laid out. Don't get too creative, just simple elegant page layouts.
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>>276987
>100k
gtfo and do your own shit you liar
Thread posts: 6
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