Who is the most influential graphic designer of all time?

The field of graphic design is so diverse and because of the high degree of subjective/personal opinion a single designer will never be well received by everyone (eg apple logo, nike logo, coca-cola logo, all well known and recognised nearly everywhere in the world, but still some people hate it whilst others think they are perfect)

Herbert Bayer of the Bauhaus, or the Bauhaus as a group. The modern style they developed in the 1920's still echoes throughout the world.

>>266506
This

And all the counter movements after counter movements that came after ITS

File: Gutenberg.jpg (80KB, 472x600px) Image search: [Google]

80KB, 472x600px

>these wrong answers

Jan Tschichold, but obviously it’s really subjective

>>266506
The bauhaus never had a lot of influence at the time, it’s only because of Jan Tschichold that Neue Typographie came to life

>>266521
The influence of Gutenberg on technical level is obviously huge but is influence on graphic design is inexistant. He actually didn’t do a lot of graphic design since he just tried to copy what handwritten book looked like at the time

>>266540
it would be great to make a chart with some of the most influential designers. here's some i could think of aside from Tschichold

Dieter Rams
Paul Rand
Saul Bass
Milton Glaser
Henri de Toulouse-Lautrec
Jules Chéret
Josef Müller-Brockmann
Walter Gropius
A.M. Cassandre
Joseph Binder
Stenberg Brothers
Barbara Kruger
Ludwig Hohlwein
Jonathan Ive

>>266543
You’re pointing out another problem with, for example, Barabra Kruger, who is more of an artist than a graphic designer. The fact is that graphic design is still a child compare to art or other area of design. Modernism is a movement born in architechture. The first visual indentity was created by an architect. Therory in graphic design is only at its beginning comparing to those other fields.

Sad to say but what influenced the most graphic design might be architecture and art...

>>266506
Why herbert bayer imparticularly?