Adwords for Nonprofits - USEFUL for me or NOT?

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What kind of conversions can AdWords help a nonprofit (Texas only) to improve?

*Things I may want to increase: Email newsletter sign-ups, donations, scholarship applications, and sign-ups for learning materials

If I got the Google Grant at 10K/mo., could I make good use of it?

I'm a recent college graduate looking to take on this AdWords campaign for a nonprofit who has never had an AdWords campaign before. I really do believe in their cause but I also need this to look really good on my resume! I need to increase numbers and show potential employers that I have experience.

My meeting with the nonprofit's comm. director is this Friday. I've been researching keywords, trying to forecast, and compiling these documents into a Google Drive folder to show her. I also came up with a list of improvement that can be made to their website to make my campaign for successful.