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On the (Sorry) State of Fashion Journalism

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Thread replies: 6
Thread images: 1

On Sunday, August 25, Vestoj founder Anja Aronowsky Cronberg and online editor Alice Hines talked with an audience at McNally Jackson bookstore about the state of fashion journalism.

http://vestoj.com/on-the-sorry-state-of-fashion-journalism/
The referred Lucinda Chambers interview: http://vestoj.com/will-i-get-a-ticket/

What do you think of this?
>>
>>12739510
here is a dirty little secret. there is no such thing as fashion journalism. it is all pr.

https://www.youtube.com/watch?v=F_fY0nucWR4
>>
>>12739922
Everything?
>>
>>12739957
pretty much, the best writing is done after the designers are retired, and there is distance. and the fashion is given its proper place in fashion history.

its just like the video game press, the movie and entertainment press, and media covering various other consumer products for consumers. the magazines-blogs-websites are just another part in a market communications strategy of brands and designers, they are vehicles to deliver ads and product placement and editorial that can only criticise by way of omission..... read any book on fashion marketing, or fashion marketing communication.

the journalists are mostly all shills. some are just able to dress it up better than others.
>>
>>12739990
market communciations strategy = marketing communications strategy.
>>
>>12739990
As in gatekeepers?
I get the impression it only applies to what's shown on the runway.
So where does Vestoj or Business of Fashion fit in all this?
Thread posts: 6
Thread images: 1


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