How did this brand take off? See random asians wearing it all

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Is that the fucking omegle font? This is trash

>>12244772
Why do you even wonder ? Same reason why more people listen to twentyonepilots instead of oneohtrix point never. You should be proud of being rare and superior, and don't invite more of them into our secret area. Without fashion and music taste, i don't have anything else to feel good about.

>>12244789
It is undoubtedly trash.

I don't know if it is 'high class' vetements-style trash or actual trash

beats me. none of their designs are unique its just their font on plain colored clothes...

one of the first of the text on sweatshirt meme brands

>>12244772
A brand made of pure hype

1.) Kayne/jenners/other (((celebs))) wore it
2.) it's fairly cheap compared to other hype brands
3.) has giant fucking logos and recognizable designs to """flex"""
4.) hype has made it somewhat difficult to cop adding to more hype

>>12244772
its just a byproduct of how things grow exponentially in popularity on social media.

>>12244905
>Kayne/jenners/other (((celebs))) wore it
oh, it all makes sense now

>>12244772
Went to H&M today, they had a hoodie with "socially awkward club" printed on the chest
fucking kek'd

>>12244772
Kanye wore one and it took off like crazy
They are also cheap (compared to other hype shit) so any fuccboi can afford one

>>12246689
>socially awkward club
Damn it must be embarrassing when fucking h&m stunts on your brand with a rip-off of your hoodie

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>>12246713
They have some dope pablo merch too!

>>12244891
man don't live off the hype huh, real ting eh