Is Ben 10(the 2005 one) Gen Y or Gen Z?
Gen y: born 1980-1995 (youngest was 10 when it came out, firmly in the target audience)
Gen z: born 1996-2010
Late gen y early gen z.
90s-2003 was gen y culture with tamagotchi, pokemon, and bop-it and then 2004-2006 was a transitional period, then 2007+ is full-blown gen z with iPhones, social media, Big Bang theory popularizing geek culture, Great recession, etc.