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Why the FUCK does Adult Swim have such a hard on for Rick and Morty

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Back in the summer of 2014, they aired the same rerun 4 times a night on Sundays.

They also did 2 marathons of it and then moved it into a Saturday night rerun slot despite there only being 11 episodes and it doing pretty poorly in ratings. They pulled it because of the latter issue, but then put it back on two months later.

More recently they've had the show aired two reruns a night on Saturdays and Sundays for the past few months. Then they did the April Fools prank where they aired the same episode 8 times in in a row instead of the normal saturday AS schedule and Toonami premieres.

Now they they're doing a Season 2 marathon next Sunday and moving the Season 1 episodes into the prime 12 AM slot on weeknights.

Stop already.
>>
>>93303508
It's their most popular original series.
>>
Because most of their other iconic series are either over or so old that nobody cares about them anymore.
>>
>>93303576
This. It's appeal to both the 13 - 18 and 18 - 35 normie male demo is unprecedented.

>>93303739

This to an extent but they don't even try with their schedules anymore

They really ought to try to hop on the nostalgia bandwagon like other cable channels and do a throwback night like thursdays or fridays or something and have it run from 12 - 3 and repeat.

They sort of did this by airing space ghost and brak in the 8 pm death slot on sundays where the typical fox rerun viewers rejected it.
Thread posts: 4
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