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What can they do to save themselves?

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Bleeding Cool is putting out posts on the private retailer forums ahead of the ComicsPRO retailer/publisher meetings.

>I will state at the beginning these are only my own thoughts and deductions from my store’s personal experience, but what is happening at Marvel these days? Their sales are the lowest here in the twenty years I’ve been in business, and here’s a few reasons I believe why.

>1.- Pricing. There can be little growth once it’s perceived by readers they are getting nickle and dimed pursuing their hobby. $4.99 first issues, “anniversary” issues, yada yada, I get it. It’s a free market society, and this is a common tool. However, tacking on an extra buck for an eight page story that readers aren’t asking for, let alone slamming a ten dollar price tag on books occasionally for quick profits leaves a pretty sour taste in many customers experiences. You also have a line wide $3.99 price that greatly kills any chance of selling second tier books featuring second and third tier characters. Some of these titles might flourish and grow a bit if fans weren’t put off by charging as much as their big titles, such as Avengers or Spider-Man, which I have no resistance for at $3.99

>2.- Family titles of books. Most of your line cannot support third and fourth waves of titles. The 2nd title on books like Dr Strange and Black Panther seem like overkill for 2nd tier characters, but adding a 3rd title (or a fourth, like the big guns) just seems wasteful of resources and is certainly not getting you any additional readers. This type of marketing kills new readers who get overhelmed and discouraged when just trying to read a Dr Strange or Black Panther comic.
>>
>3.-Innovation and Vision. Once in a while, a title like Powerman and Iron Fist will squeak in, but the monthly Previews catalog just seems to be a lather, rinse, and repeat formula that has made my eyes glaze over when looking at your offerings. Give up on insane ideas like trying to shove Inhumans on us, and work on the Xmen line, which has dwindled in popularity with the ignoring of it not being in your stable as media development. 50 plus thousand readers is not going to make a dimple of success of a TV show or movies that need tens, if not hundreds of millions of followers to satisfy the bottom line. Invent some new characters or situations that are interesting. While Deadpool and Wolverine are enjoying media success, it’s not news that their comic versions are a long way from the top of the charts. These titles are pretty familiar to comic readers, and have a niche audience for us at best these days.

>Marvel is our largest product supplier. They simply cannot wait until next year to offer something new and different to refresh and invigorate their line of comics. The marketing and product placement based publishing are not at the core of what makes comic books popular and sell better.
>>
>That said I do wish I had tried just having customers with pull boxes getting Marvel only this year and part of last year. Sales for Marvel here instore are at amazing lows. We still have a few Marvel die-hards. But most of the casual Marvel fans simply just stopped coming. Nighthawk, Mockingbird, Mosiac, Solo, Occupy Avengers, Slapstick, the current Hawkeye series, and more Marvel titles no one is or were buying them off the self. Since they are non-returnable that is money wasted. The ones that are already cancelled are already in the dollar bin and still are not selling. There is no demand for them.

>My thought process of having Marvel titles on the shelf quite frankly hurt my business. Why did I do it then? Because for years it wasn’t an issue. Though as they say things change and I did not see Marvel sales dropping so far and fast as they did. I always thought Marvel was hurting the industry long term with the non-stop renumbering and relaunches. Though for years instore it didn’t show that much. Yes, every new first issue of the same character was less than the previous one but I knew that would happen. Then all the sudden last year Marvel sunk big time. I started ordering what I thought was low enough but I kept getting proven wrong. Marvel kept bleeding readership. My April Marvel order is very low. Basically bare bones ordering on Marvel. Why? Because selling nonreturnable material forces us to be careful. Take to much of a risk and we are wrong we are out of business. Which if you have been reading Bleeding Cool there are comic stores closing nationwide.

>Marvel seems not too creative driven but by mandates that make little sense to us comic store owners. Royals is the next Inhuman title to come out? Let the Inhumans go. They are never going to take the X Men’s place in terms of popularity. And they do not sell.
>>
>There can be at least one Fantastic Four book.

>Why is there yet another Captain Marvel book?

>The Avengers last relaunch was quite the stunner. I ordered up on the issue thinking there would at least be a bit of a sales bump thanks to the first issue. It truly was a jumping off point. It sold less than the previous issue. Avengers now sell in store as much as some of our Valiant titles do. That isn’t a slap to Valiant. Avengers are a known brand. They had multiple movies that millions went and seen. But for some reason the title now sells in the single digits. And to make things more confusing Marvel does the 1.1 numbering that is not popular. Just make it a limited series.

>Marvel has taught their readership not to stay with a title with all the relaunches. So what if a character has a first issue? I have only been open 6 years and have lost track of all the times titles such as the Avengers, Captain America, Thor, Inhumans, Captain America, and more have re-launched.

>In store DC is currently selling. There is demand. Flash I might have finally ordered high enough to meet demand. Fans of the T.V. show actually come in and buy the title. New fans. Which is great. That means having copies on the shelf is a good thing.

>I don’t believe $3.99 comics is going to hurt DC. If people are entertained by a product they will still want it. If a dollar increase is enough to cause them to drop it then they weren’t really enjoying it enough to begin with.

>$4.99 and higher people do complain about. Darth Maul some people skipped at that price. Some picked it up after I told them the rest of his limited series would be $3.99.
>>
>I would like to see new talent. New writers and new artists for the next generation of comic collectors. Right now I rarely see that. Do not get me wrong I love Jim Lee’s art but we haven’t had a superstar artist in decades now that get people as excited as he did at the height of his popularity.

>Alright this was a quick type up after I read the original boycotting article. I will always want people buying comics. As long as it is ethical. Meaning not doing something stupid like selling a kid a copy of Heavy Metal. As a retailer if there is an audience of people willing to buy from you then by golly you sell it to them. I want to sell hundreds of copies of every comic that comes in. I am glad to read that come 2018 Marvel is signing up big name talent. I just hope the comic industry can last till then and 2017 isn’t Marvel’s lost year. That comic fans get out of the habit of picking up Marvel material and by 2018 it will be too late.
>>
Thank God they have a Baby Groot title coming up to help lift their numbers.
>>
>>89974498
>>There can be at least one Fantastic Four book.
>>Why is there yet another Captain Marvel book?
Kek
>>
They should give the Rights to Fox alredy
>>
>>89974498
>Avengers now sell in store as much as some of our Valiant titles do
Ah, the 90s.
>>
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>>89974498
>Flash I might have finally ordered high enough to meet demand. Fans of the T.V. show actually come in and buy the title. New fans.
>>
>>89974519
>come 2018 Marvel is signing up big name talent
Like who?

>>89974592
Or outsource to another publisher.
>>
>>89974754
>Like who?
I'm guessing the Zdarsky announcement with Spider-Man? Who knows.
>>
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>>89974947
>Zdarsky
>big name talent
>>
>>89974498
>>The Avengers last relaunch was quite the stunner. I ordered up on the issue thinking there would at least be a bit of a sales bump thanks to the first issue. It truly was a jumping off point. It sold less than the previous issue. Avengers now sell in store as much as some of our Valiant titles do. That isn’t a slap to Valiant. Avengers are a known brand. They had multiple movies that millions went and seen. But for some reason the title now sells in the single digits. And to make things more confusing Marvel does the 1.1 numbering that is not popular. Just make it a limited series.

Brava Waid
>>
>Another Rich Johnson fan fiction thread
>>
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>>89975149
>>
>>89974426
>What can they do to save themselves?
Nothing.
>>
>>89975149
>I can't read a post
>>
>>89974979
Honestly? Seeing his description for his upcoming Spidey book, depending how he plays his cards, his name could skyrocket.
>>
>>89977082
How new are you? Many hacks have written Spider-Man books.
Thread posts: 20
Thread images: 4


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