Organic Doritos @ WFM

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https://www.bloomberg.com/news/articles/2017-08-30/organic-doritos-give-frito-lay-a-path-into-amazon-s-whole-foods
>Amazon.com Inc.’s acquisition of Whole Foods is coming at just the right time for Frito-Lay, the snack giant known for Doritos, Ruffles and Funyuns. The division of PepsiCo Inc. now has versions of 11 core chip brands without artificial ingredients -- including Lay’s, Tostitos and Cheetos -- and it’s aiming to break out of the traditional snack aisle and get into organic grocery stores. The lineup, marketed under the name “Simply,” meets all the criteria needed to be sold in Whole Foods, according to PepsiCo executive Jonathan McIntyre.

Along the way, the Purchase, New York-based company is creating new brands, reformulating existing products and acquiring upstart businesses. PepsiCo released an organic version of Gatorade last year to appeal to the natural-food set. Frito-Lay introduced Simply Organic Doritos and Simply Cheetos Puffs White Cheddar Jalapeno this year, and the snack maker plans to continue adding brands to the Simply lineup moving forward.

>One of the most daunting challenges is changing Frito-Lay’s reputation. Most people don’t associate its main snack brands with words like natural or organic, Saenz said. That’s why Frito-Lay introduced the Simply name. On the packaging, the “Simply” appears in capital letters above the brand logos, and labels prominently spell out the lack of artificial ingredients. “Some of the feedback we hear often is, ‘An organic Dorito? Really?”’ she said.

>“The challenge is, will Cheetos ever connote ‘good for you’? That’s a difficult premise to work on,” Dibadj said. “But perhaps Cheetos Simply can connote ‘better for you,’ and that might be enough for some consumers.”
NO IT WON'T YOU FAGGOTS.
It's like I'm in a caricature of real life only /ck/ would imagine while nearly black-out drunk.