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are coke and pepsi run by brainlets?

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>cry about people moving away from soda
>spend millions on a marketing campaign to go from coke zero to coke zero sugar
>spend millions buying luxury spring water companies
>companies like lacroix are sweeping the market with their shitty overcarbonated water
>energy drinks are selling like hot cakes because they use sugar alcohol

their juices and soda markets are bleeding profits. all they have to do is make soda with extracts instead of sugar. what's stopping them?
>>
Man, coke and pepsi should figure out how to get in on the business of selling iced coffee, because those mcdonalds, dunkin, and starbucks guys make a killing.
>>
>>9230367
Extracts aren't addicting.
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