Advice for a fashion designer

Hire a photographer.

Create an ICO.

Marketing is everything. Mastering Social media (Pinterest, Instagram, Facebook) is vital

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>>2968272
She's fucked. Starting a label in anything other than workwear is next to impossible.


>>2968284
this

Nonetheless, if she's doing a photoshoot she should consider a couple of things
>1. Distinctive... don't make it look like every other fashion editorial. Do something interesting, along the lines but not as extreme as Tommy Hilfiger's hangman campaign. Models against a white background doesn't cut it. Sell the BRAND.
>2. Test shoot. Before you take the real photos get your color temperatures, your lighting and all that shit right. Don't say "oh we'll fix it in photoshop" get it to look correct as early on in the process. These are your clothes, you want to sell them at their best!

Other than that she better have a damn good understanding of her customer and how and where she's marketing to them. She needs to know her funnel, her pipeline. She needs to make her online store both easy to buy from, with many payment options - and also super easy to share items on it. Person to Person sharing dominates online shopping.

>>2968272

are you M or F

>>2968402
it's their mom

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>>2968272
Mind if I save your image, m'lady?