Say I want to promote a IT business website for a 25 plus audience.
What social networks are worth to advertise on? I'm guessing Facebook, LinkedIn and Twitter.
Google+ is dead and always has been, Instagram is for teens, and Pinterest is for cute things.
Any tips?
>>1933124
Why not do all of them?
>>1933152
Budget and time.
I'd rather do 3 good than 15 poorly. What I need to identify is to find the appropriate 3.
>>1933124
Make regular Youtube content too!
E-mail newsletters are often overlooked in marketing, but they can be powerful if used correctly.
>>1933171
Budget? Who pays for IM any more?
>>1933232
There are apps that interconnect all of the big platforms together. So you can post once and it goes out to all of them.
>>1933236
Sounds tacky
I think each platform has it own community and slang.
But thanks for the advice
What about messenger bots?
Wrong, facebook is objectively the best way to advertise a product or service
No other social network has options for singling out a target audience that even rivals facebook's, thats why their stock is still rising even as less and less people use it
>>1933569
is this true?
basically you cannot target an audience in twitter/instagram?
in linkedin I can understand because it's all """business people""", meh
>>1933817
>basically you cannot target an audience in twitter/instagram?
I don't know about twitter, but with Instagram there's a lot of leg work, researching relevant hashtags, follow-churnning. Doesn't seem relevant to OP's business though.
The question is, who is he selling to, is it enterprise and are you selling to the IT guy or the Managers. Probably go to LinkedIn, but also look for more specialist communities, perhaps certain sub-reddits that discuss things relevant to his product.
If it's a consumer thing, then direct to Facebook all the way.
>>1934135
OP here again. Thanks for the advice.
Now I'm thinking Linkedin/IT/specialized subreddits.