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Creativity

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Thread replies: 14
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I'm looking into creativity techniques and routines to think about business ideas.
Which do you find most useful?

Can you recommend good books on it?
I'm torn between reading The Creative Habit, Thinkertoys or Out of Our Minds.
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>>1839367
I know of De Bono's six hats, but it is usually cumbersome to think so methodically.
I had better success when using the "almost falling asleep" method used by Dali and Edison. I don't remember who I read it from tho.
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>>1839367
bump
>>
You don't need creativity to think of a business idea, in fact that's a surefire way to think of a terrible idea for a business because it'll be something like "translucent hats shaped like a bear" or "an Italian style sportscar with an inbuilt espresso machine that uses the heat of the engine..." that serves no use to anyone.

All you need to do is identify a desire or a service that people or businesses need which is either unsatisfied or you can do it either
>faster
>cheaper
>better
>in a way that "adds value"
>more convenient

Best place to start is your own life: what is something you would pay a lot of money for that doesn't exist, or would pay a premium for if it could be done easier/faster/more conveniently/add value compared to your current options.

t. fine art grad. I KNOW creativity.
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>>1839379
key and the plate method?
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>>1840233
> I KNOW creativity.
I don't doubt it.
I still believe innovative businesses require a creative moment. And by innovative I don't only mean MUH STEVE JOB, but what you are recommending would also be a creative methodology.

t. business grad.
>>
do acid
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>>1841759
Umm excuse me ma'am, but your tit is hanging out
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>>1841966
shhh... don't go blowin up the apple cart
>>
>>1841759
Seemed more analytical to me, but 'a rose by any other name...' also you'd like a book called 'How to Kill a Unicorn' it's a bunch of case studies from a consultancy about how they bridge the gap between resources and innovative solutions to client's expansion plans.

Anyway, I'll try to help you by vomitting out a fewof home-truths about creativity:

1. break your thought patterns: change your daily routine, get up earlier, later, drive to work in a different way. you see where I'm getting with this.
Also expose yourself to different influences: read a magazine about travel, or about motherhood or something really alien to you personally, listen to a music genre you've never heard before, read two novels in a row that couldn't be anymore different.

2. Work within arbitrary constraints: what if I paint a human figure composed only of triangles, or I do a fashion editorial limiting everything to velvet as the only fabric or maybe I want everything to be in a shade of green...
It's interesting that when you put a conceptual straitjacket around yourself solutions and ideas come easier

3. Invert or transpose an idea: Alien is Jaws in space. The Lion King, so we're told, is Hamlet with talking animals. Shatner was captain of the spaceship, not Kirk.
Everyone is now doing "Uber for ___" stuff.

Hope I've been of some help.
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>>1840274
Yes, I was successful not fully equipped with objects but as almost falling asleep while keeping whatever in mind.
I think I learned it in a "Learning how to Learn" Coursera vid.
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>>1839367
>all these pornstars
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>>1842012
I'm checking the book out.

I like arbitrary constraints. I think I find it the most concrete of the three, but have trouble applying it to thinking a business from scratch.

Thank you.

Do you feel that your training in the fine arts has given you applicable experience to something like this?
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>>1842572
It's marketing, keeps you coming ;)
Thread posts: 14
Thread images: 8


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