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App not making sales!

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Thread replies: 48
Thread images: 5

File: studentMemoAd.png (809KB, 1200x628px) Image search: [iqdb] [SauceNao] [Google]
studentMemoAd.png
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I recently started advertising one of my apps and it just isn't selling.

Pic is the advert I'm using, it links to the google play store here:

https://play.google.com/store/apps/details?id=com.RedPrinceGames.TappyMemo&hl=en

Any advice would be greatly appreciated. What am I doing wrong?

I know paid apps is a declining market and everyone is doing the free app with advertising thing, but surely there are people out there who still buy apps? Am I wrong?

People are looking at the ad, I get about 200 clicks a day out of 15k impressions (which actually doesn't sound that great now that I think about it). Do I need to shift my focus to another niche in the market? I was targeting ages between 16 and 35, students and professionals, but maybe that market isn't interested in something like this?

In any case, any thoughts and comments welcome. And before you ask, the product does work.
>>
>>1698367
>help me for free pwease wid a cherry on top!
>>
>>1698368

It's not for free. I contribute my expertise to other /biz/ threads.
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>TappyMemo
The fuck is that name?
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>>1698367

The aesthetics are waaay off. The font is too unreadable and incongruent with current design trends in iOS and Android apps alike. No one wants to pay a premium for an inferior product, so that would explain why those 200 clicks a day don't convert to sales. This is especially true when FREE apps like Luminosity exist with great design and functionality. My advice is to make the app look clean and consider making it cheaper or free, instead monetizing through in-app purchases, ads, or through a freemium model.

Btw, conversion rates from ads are almost always low. Those numbers are ok. Not great, but ok.
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>>1698367
>>1698392
I agree with anon, the name is fucked up bro HAHA
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>>1698367
I looked at the app on the play store, what the fuck is the interface? It hurts my eyes to even look at. The idea isn't too bad but at least execute it better bro, why the fuck would someone download an app that gives you a migraine if you look at it.
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You might want to add to your ad what your app is. Aka, some IQ and memory training.

And the fonts you use in your app look very shoddy, based on the images of your app. It just doesn't look professional (it works) or fun (gamey).
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>>1698406
Now I think of it. The very name of your app should imply what it is.
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File: new_tappymemo_menu.png (45KB, 560x894px) Image search: [iqdb] [SauceNao] [Google]
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>>1698394
>>1698397
>>1698401
>>1698406

Thanks for the advice.

I'm going to pull it and redesign the app for the freemium model.

Is this design better?
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>>1698410
I quite like that image actually.
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I just wanna add one more thing - Y Combinator's in-house designer apparently has a template by this point for making sample ads for startups. It's:

(Your company/app name)
A (explain what it is categorically) that allows (market segment) to (what the app does).

Overlay that over some pictures of a group of minorities laughing and holding IPhones and you're set my dude.

So as an example in your case:
TappyMemo
A brain-training mobile application that allows students and professionals alike to improve their cognition in a fun way.
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>>1698414

That's great advice, thanks.
>>
>>1698410
Much better.
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>>1698414
Older people probably also enjoy this app. People with a declining memory and people who do crossword puzzles.
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>>1698414
>Overlay that over some pictures of a group of minorities
is this supposed to work because shitskins are more likely to click on ads or what? i specifically stray away from products that i see heavily pandering to spoonbills and the like.
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>>1698367
maybe make a better fucking product? The design standards are shit and visually unappealing
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>>1698422
I was thinking about how it looked more professional that way. A lot of tech startups feature that kind of thing on their websites.
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It looks horrible

No for real it looks cheap, tacky and no one in their right mind would pay for that.
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>>1698410
Better, but still not great
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>>1698430
it makes me think that the product is low quality because it's subconsciously trying to guilt whites into buying it, or take advantage of darkies by specifically targeting them due to their lower intelligence.
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>>1698367
Looks cheap as fuck
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>>1698367
>maybe that market isn't interested in something like this?
probably this.

most people in that demographic have probably learned that IQ doesn't mean shit in real life and see no reason to work to improve it.

Going to the gym at least gives you some nice endorphins and obvious muscles. working on your brain just hurts and nobody's going to notice.
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>>1698410
use the material design standards and make it stick out and look a little unique
>>
NO FREE DEMO

NO BUY
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>>1698450
also this SCIENCE font you picked is fucking hurting my eyes

use it for the game title but thats it make everything else a normal font jesus christ
>>
>>1698453
your app just screams edgy teenager

it does not look like something I want to use to "increase my IQ" (which is bad you should not say this it immediately gave me an impression of here we go with some bullshit)
>>
> lots of reading
> requires me to think
> no flashy colors
> boring

Not sure why you're not applying the same marketing tactics that you would an 8 year old. It's like you actually believe the majority of adults are somehow different.
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Hey OP. I'm learning Java and building Android apps for experience and fun. Curious how you figure out if an app will be profitable. It seems like all ideas have been used.
>>
one more thing about the name

I dont think "Tappy memo" is necessarily bad. But that name kind of makes it sound like a tool instead of a game.

" Tappy memo - brain game " maybe i dont know.

when i see memo I think of taking notes, not memory which is what you were going for i believe..
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>>1698410
No anon it's not good.
The logo is crap,color scheme and font is shit and the name is crap too.
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File: gameview_redesign.png (740KB, 3508x2480px) Image search: [iqdb] [SauceNao] [Google]
gameview_redesign.png
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>>1698461

It's tough. It's really tough.

I've been making apps for a year in Unity and there is very little profit unless you have capital. Things like marketing budgets and labour are important, but that costs money.

I've seen some amazing app ideas (games) that have less than 5k sales. Would you spend 6 months working on something only to make 5k?

I read an article about another developer who bought the licences from cheap apps (like those dress up Rihanna ones), reskinned them and released them on the freemium model. He would make around 3-4k per app, but it would only take him a few weeks to re-skin it.

My mistake was working alone. I'm well educated with a great deal of business and design experience, but there is only so much a single person can do. My best advice would be to start going to start-up/hackathon events in your area and building a network with other developers. Once you have a group of like-minded people, just start pumping out re-skinned or conglomerated ideas (mixing two games together).

Or target really niche markets. Sailors and sail enthusiasts need to learn the Rules of the Road of the Sea. There are apps out there, but none of them are good. If you made a good Rules of the Road app you could easily sell each one for $30, because sailors will pay that to memorise the RotR.
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File: game_guide.png (506KB, 2141x3028px) Image search: [iqdb] [SauceNao] [Google]
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>>1698413
>>1698417
>>1698432

This design was targeted at younger audiences. I have another design for students and professionals.

>>1698421

N-Back has a proven record of treating and preventing Dementia and Alzheimers. Though I don't know if the older demographic is as profitable as say professionals.

>>1698425
>>1698431
>>1698435
>>1698463

Thanks for your input.

>>1698450
>>1698453

I think freemium model may be a better way to go.

>>1698439
>>1698455

I did some personal research and found this to be the case. Many people just weren't interested in improving memory or general intelligence.

I have thought about re-targeting the app to potential job seekers. N-back makes a huge difference in psychometric testing for interviews.

>>1698462

You are right. It's a bit childish.

I'll have to come up with something more descriptive. Remember that Limitless movie where the guy takes the drugs to make himself smarter.

I was thinking of using a title like "Boundless" with the sub-heading "Unlock your potential". Sounds kinda cheesy though.
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>>1698468
I wish you best luck
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>>1698464
Thanks for reply. Seems interesting. I'm just worried about my ability to socialize. I suck at it.
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Your app looks awful and that text you use hurts my eyes.

>>1698378
>contributes expertise
>is a failed entrepreneur
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>>1698410
it's an improvement for sure
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>>1698367
You need a graphic designer a real professional graphic designer. This ad is shit. That's all there is to say.

The colors are horrible, the stock picture is horrible. The font is really not adapted. The logo and the name of the app are stupid.

Kys
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>>1698496
>>is a failed entrepreneur
all entrepreneurs are failed entrepreneurs at some point.

which is good, success doesn't really teach you much.
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>>1698367
The name led me to believe this was some note taking app.. Call it IQ Blaster or something along those lines. The name has to scream THIS APP WILL TURN A DIPSHIT LIKE YOU INTO A FUCKING GENIUS!..

Other than that, this seems to be a high engagement app which is perfect for in app ads.. Do it bro, ads are the way to go.. You can have a PRO version with the ads removed..

Also try partnering with some blogs or websites.. For example AARP might like this to help us old guys improve our memory..

Now if you can make an app that will help us get laid more... ;)

Good Luck Annon!
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>>1698473

Socialisation is just a skill. All you need is some opening lines and a flow chart of how to keep a conversation going. If in doubt, ask questions and seem interested in what the other person is saying.

>>1698498

Real graphic designer wants to get paid.

>>1698517

That's funny. You think I could get away with naming it "This app will turn a dipsh1t like you into a fuck1ng genius!"

I'll keep working at it, maybe change some things like target market and product name etc.

As to getting laid... I have been thinking about making a dating sim/dating training app...
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>Tappy Memo is a powerful memory training system that can increase a users IQ by up to 10 points in as little as 15 minutes a day for 12 weeks.

kys
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>>1698531
>Real graphic designer wants to get paid.
Why don't you pay them then? You have to spend money to make money.
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>>1698367
it's because your font in your game thing is HORRIBLE
holy fucking shit it looks like some autistic fake future star trek alien future language had a baby with chinese moonrunes and terrorism scribbles

fucking change it to look like some kind of hipster zen minimalism shit
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>>1698531
remove those ugly outlines
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>>1698367
>tappy memo
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>>1698367
Everyone in here is missing the larger point, these brain training apps are old, the research has already shown they do nothing but make you better at that particular little game and therefore the market for it is small and niche. Anyone who enters even a basic psychology class will eventually hear about how these games do not work. N Back while having some studies showing benefits, these were largely because they used passive control groups who knew they were passive control groups.

It's the equivalence of having someone warm up and prepare for a race on your side in which you've given your super amazing sport energy drink you're testing while your comparison group is just thrown out to the race track a minute before hand and told to run while also being told you're expected to do worse. Whenever active control groups were used the net benefit was insignificant.

In general a large part of your market audience has wised up already. Perhaps you could use games that more closely mimic real life skills like remembering names to a face, recalling numbers, spacial rotation for objects or even chemicals like isomers etc. But then you have zero studies to back your app up.
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>>1698367
You're doing modern advertising wrong bud.

try this:

"Students' test scores DOUBLE after downloading one simple app.." (pic of shocked young looking female)
"Bill Gates was SHOCKED that a simple app can change your concentration" (pic of bill gates with a concerned look on his face)

etc.

Then make some bullshit article of how your app improves focus/concentration, etc.

Then you watch the downloads flow in...
Thread posts: 48
Thread images: 5


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