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Who's your favourite Snakeoil Salesman?

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Steve Jobs, Elon Musk, Edward Bernays? Who else am I missing? What's the secret sauce /biz/realis?

I think for Musk and Jobs they've managed to create hype because they've creating this kind of message of "technology = hope (in tomorrow)". You're not buying a car or a fucking tablet, you're buying into a dream... they convince you it's not a piddling utilitarian object, that you're part of something bigger.

But with Richard Branson, I'm not so sure, I think he just rubs off his rakish Brit charm onto his brands by assosiation.

Thoughts?
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>>1600870

>Edward Bernays

the dude invented the entire industry of advertising and company/PR image. Presidents consulted with him for help on crowd theory/mass appeal during the war. It has to be Bernays.
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What's the deal with Richard Branson? Did he play hot potato?

Is the royal haze meant to make me hate nearly everyone to death?
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>>1600874
Good point. Certainly not as visible as some of this CEOs but no doubt more influential.

I think what's particularly amazing was he managed to run campaigns that affected mass behavioral change. That's actually quite scary.

I mean when he can get women smoking - which obviously opened up huge markets - literally adding a behavior to their everyday lives just because he chose to, that's true power.
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Was the hot potato too hot?
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I think the Don has a similarity with these guys in his penchant, even before the election, to get huge amounts of free press and exposure for his brand.

Those scum of the earth kardashians too. I mean they actually managed to con people into thinking Bruce Jenner was a hero even after he committed manslaughter because he was texting...

And they still sell perfume or whatever.

THAT'S SALESMANSHIP!
Thread posts: 6
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