How can I short UA?

>>1446603
I doubt it will drop significantly, short SPY instead

>>1446603
>It has a 100 P/E, do blacks and whites buy it/

It doesn't matter which race buys it.

Their market share isn't growing fast enough to justify their ridiculous endorsement deals.

If the company ever has any hiccups in revenue, those endorsement costs are going to be a huge liability.

>>1446666
Go to bed, Satan.

Under armour has a deal w/ steph curry for his shoes. Niggers buy them

>>1446603
>using trailing P/E
Lol.

>>1446603
Market is mostly young people, but it's appealing to both blacks and whites. Blacks buy the basketball, both buy the football, and whites buy the lacrosse apparel.

It's roughly on-par with Nike here in terms of pure sports apparel, which are both considered "better" in the USA than Adidas; UA and Nike have more unique/more fashionable jerseys for collegiate athletics than Adidas, according to most people who follow that stuff closely; Nike is still the more fashionable shoe brand in hip-hop culture, but UA has a number of endorsement deals that, while they aren't great for the balance sheet, are pretty good for marketing the company.

Long story short, UA is a small step below Nike in terms of brand recognition/"cool factor" in the USA, but for most of the really popular American sports, they're a step above Adidas.

All three basically make money hand over fist on more-or-less disposable sporting goods apparel, though. With a few exceptions, all three kinda suck as far as durability or ruggedness are concerned, but that's not something most teens/young adults are particularly concerned with, since the apparel and shoes, etc. will either no longer fit or be no longer fashionable by the time they wear out anyway.

underarmor is only getting more popular

I dont advise shorting

>>1447040
UA also sells a significant amount of undershirts to the US armed forces. When your utility tunic requires an undershirt, and your choices are either UA or Haines for the same damn price, you pick UA unless you're a fatbody.