Social Media

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Hi all,

(Sorry for the long post)

I've been working on marketing campaigns for a while, but it wasn't much of a deal, to be honest. Most of the time, I simply conduct a plan based on my basic intentions - What is my goal / Who is my ideal customer / How can I reach the target audience / Where can I find them etc. - afterwards I do some research, create a timeline or an action plan and it's basically it.

It's really blatant and basic, but executing (for example Facebook) campaigns like this seems reasonable and rewarding so far. But not as much as it could be.

Whenever I've created an ad on Facebook, it was basically shooting in the dark, even when it reached or exceeded our expectations. I know that I'm missing out on so much possible data and details why a post was successful, and why it isn't. Also, it's obvious, that only one promoted post won't make a difference since using benchmarking techniques and another kind of systems requires more content - more ways - a bit more money and time too.

So the question is - Can you give me some advice on how can I be more productive, get more details and useful information out of an advertisement?
I've tried to look for it myself on different sites and blogs, but all these platforms seem to miss out on the importance of comparing your (and others) posts and ads.
Is there any app, which analyses ads, maybe even differentiates your posts by placement, text, picture, anything and gives advice for future campaigns?