Advertising

>>1432783
What industry are they in, service or product are they selling? That affects which channels you use to get the word out and your approach

A couple of things which are universal, that even if you know are just worth drilling home:
>Consistency. Font on your online presence. Colour Scheme. Once you decide it, stick to it religiously
>Same goes for the language. Use the same adjectives and key words.
>Tailor your traffic. Don't try and get the maximum number of hits, or clickthroughs. Make sure the RIGHT people are clicking through. A higher ratio to purchase is way better than huge volumes and no purchases.

Also look up a couple of the affiliate marketing threads on this board. You can use the same principles, except instead of driving traffic to a third party, you're driving it to your own business.

>>1432791
Female clothing.

>>1432819
All right helps. So, have you considered Pinterest and Instagram?
Some well light photos, some nice styling, link in the description, hashtag with brand-name can really help create desire for the product. That's also where most women are at.

Clothing is something very visual, so the best way to sell is visual.
I highly suggest investing in a cheap photo shoot. You may not even need a model, just borrow a friend's dressmaking mannequin for an afternoon and shoot. Buy some craft paper that matches the colour to make the photos 'funky' and 'fun'. Click click click.

>>1432832
I'll look into pinterest. They have Instagram and Twitter, I'm planning on buying followers for both. They already have girls modeling the clothes on the website, that's definitely it's strongest point.

>>1432917
Just a random idea: start a blog where you try and reference trends mentioned in WGSN or whatever that fashion trendsetter company is called, mentioning trends, and putting links that lead, you guessed it, straight to your Cousin's business.

There were a couple of threads here recently about Affiliate Marketing, surely you can look at some of those, read about what those guys do and apply the traffic gathering and lead generation to this business? The advantage is you know exactly what your selling, you're not just doing what ever you've been assigned this week.

I suppose the best option is to hire a web designer to fix the website, and go for some sort of design that will appeal to females. In my experience, simpler web design is better.

>>1432832
>>1433303
I consider these both to be good ideas. Also, female clothing can be extremely lucrative, especially lingerie. Once you solve yours problems, I believe it proper to look into expanding sales of lingerie.