Google SEO

>My question is, could this get your site banned today?
Depends on the severity of abuse. Google knows fine and well what you're doing unless you're paying several million per day and have access to some government level hardware.
None of that matters though because the cost to risk benefit is null unless you're manipulating some ultra profitable SERPS and at that stage it becomes obvious to your competitors.

>What are legitimate effective SEO strategies?
Create good content, same as it's always been

>>1396043
>could this get your site banned today?

No, because it wouldn't even work today. SEO these days require a ton of quality content and a ton of quality backlinks. There's never been a worse time to be in SEO than now.

>>1396043
Getting to rank 1 isnt as important for your type of business. You want to be aiming to rank well in the local map pack.

That comes down to consistent name address and postcode across your site, your Google My Business profile and 3rd party citation sites.

>>1396177
>>1396095
>>1396081

Thanks everyone, I opened up a PDF on SEOs and read through it in only an hour.

It is exactly as you all said, it takes a lot of quality content to rank up. The 'tricks' left are grayhat seo strategies or maybe even blackhat seo strategies (if the latter even exists).

I miss the old days.

>>1396190
I've read you can use PBNs to rank with some degree of success but I've never tried it myself.