While the summer of Punk may have been sunny for CM Punk fans and Internet message boards, it was more of a disappointing season at the box office. The WWE SummerSlam 2011 buyrate is in and let’s just say that the numbers aren’t too kind to CM Punk as a top guy.
Perception isn’t always reality in professional wrestling and it has never been more evident than this past summer. There was more buzz following CM Punk’s RAW Roulette promo than just about anything sans The Rock returning this year. Yet those seven days of buzz was not significant of overall WWE fan interest. Now that the dust has settled, it is fairly apparent that you need a lot more than one week of shock value to sell an angle to the mass WWE audience.
Mike Johnson has the numbers over at PWInsider.com and they aren’t pretty. According to Mike, SummerSlam saw a 14% decrease in buys as compared to last year’s show. The show did 301,000 buys, 127,000 domestic, and 174,000 international. 300,000 buys wouldn’t have been bad for Money in the Bank but not for one of the big four pay per views.
Last year’s SummerSlam headlined by the great Nexus vs. WWE angle did 350,000 buys. The year before, SummerSlam 2009 headlined John Cena vs. Randy Orton, the return of Degeneration X, and Punk vs. Jeff Hardy did 369,000 buys.
To look at the angle as a whole, you have to include the Money in the Bank 2011 buyrate which was 185,000 buys, 132,000 domestic as well as declining ratings over the course of the CM Punk angle. If you combine everything and look at the big picture, you would have to conclude that as much as you may have liked the angle, it was a failure in terms of business.
I'm going to post three posters that WWE used to promote Summerslam 2011. See if you can find CM Punk in them.
LOOK IN MY EYES
WHAT DO YOU SEE?
THE GUY WHO TRIGGERS A-S-P
I MAKE THEM ANGRY
I MAKE THEM SEETHE
I'VE BEEN EVERYTHING THEY WANT TO BE
I'M THE GUY WHO TRIGGERS A-S-P
LIKE DANIEL BRYAN AND KENNY
THE GUY WHO TRIGGERS A-S-P
THE GUY WHO TRIGGERS A-S-P
THE GUY WHO TRIGGERS A-S-P
>GREENTEXT
ABOUT ME...
BY MERELY EXISTING I MAKE THEM REEEEEEEEEEE
ALL OF ASP
GET BTFO BY MEEEE
So we've got
>Cena
>Orton
>Alberto
>Mysterio
>Alicia Fox
>Kelly Kelly
>Sin Cara
>Miz
>Morrison
>Christian
>R-Truth
in the advertisements, but no CM Punk.
But it's all Punk's fault that the buys were down?
Here's the bigger "extended" version. Adds
>Big Show
>Eve Torres
>Sheamus
Still no Punk. But it's all Punk's fault Summerslam didn't draw?
>>3125229
Thats cool, I guess we can credit Hornswoggle for MITB 2011's buyrate then
Never mind all the TV shows and story leading up to the event, its the poster that counts.
Or maybe it was keeping with storyline that WWE wouldnt want to "officially" promote CM Punk?
>>3125234
B A S E D
A
S
E
D
>>3125268
There were two other posters for MITB 2011. One featured Christian wearing a suit holding a briefcase full of money, the other was of Punk hanging from the suspended red briefcase above the ring.
If WWE was trying to kayfabe not promote Punk, it would've been at MITB 2011, when he promised to leave with the belt. But for Summerslam, they were promoting it as champion vs champion to be undisputed champion.
The point is that claiming 2011 was WWE's Summer of Punk ignores that Punk spent the Summer of 2011 getting jacknifed by Nash and pedigreed by Triple H, and he wasn't presented as the face of the company, or even one of the top ten faces in the company.
>>3125287
>getting jacknifed by Nash
happened at Summerslam
>pedigreed by Triple H
happened after Summerslam
neither of which could affect the buyrate
People unfairly blame HHH for killing Punks momentum but the truth is he never had any
Summerslam PPV buys (numbers include network subscriptions)
>2008: 477,000
>2009: 369,000
>2010: 350,000
>2011: 296,000
>2012: 358,000
>2013: 296,909
>2014: 169,000
>2015: 123,000
All of this is because of CM Punk, no arguments.
holy fuck
are PhilCucks so delusional that they think he shouldn't be responsible because we wasn't on the fucking poster (that no one looks at or cares about anyway), even though he was featured all over TV EVERY FUCKING WEEK leading up to the show?
>>3125234
BASED
>>3125413
But Punk wasn't on TV every week. The Raw after MITB, he wasn't there. They announced a tournament to crown a new WWE Champion. Then the week after Rey Mysterio won, and Cena immediately won the title off of him by forcing Mysterio to defend his title in one hour. A pre-recorded clip showed Punk at a Cubs game. Phil finally returned the next week.
>ITT
>>3125213
Good to see some aspies have some sense.
Good job on research.
Punk was not a needle moving draw
>>3125234
GOAT
>>3125703
They're way past just letting him live in their heads rent-free, now they're actually paying him to stay there.
>>3125756
In an ironic twist of fate, they are now begging him not to leave.
Just like Daddy.
Sad!!
>>3125703
>post about anything at all
>RENT FREE RENT FREE
>>3125895
cringe fedora
>>3125213
RENT FREE
E
N
T
F
R
E
E
>kill off the entire gimmick Punk established with MITB 2011 the week after he returns to RAW
Who would've thought somebody wouldn't draw after you re-inforce that he's JUST Another Guy